Why do the Benitez Worshippers Have it in for Klopp?

Why do the Benitez Worshippers Have it in for Klopp?

Despite Liverpool actually doing fairly well this season, some of the negativity surrounding the team would make you think they are in Everton’s current plight. It hasn’t been a memorable campaign so far, and some nights have been ruined by poor displays and late capitulations, but just one defeat in 13 matches suggests the Reds are progressing nicely. They have won four of their last five Premier League games, at an aggregate score of 14-2, and only Willian’s lucky late …
A Tale of Two Day Trippers

A Tale of Two Day Trippers

At a club as big as Liverpool, fans are bound to come from places all around the world. Tickets become harder to acquire and more expensive. The team leaves for places like China or America during preseason tours, signing autographs for fans, visiting the sights, and making players available to all kinds of media. So if you are on your way to Anfield this autumn, before you gaze angrily at the two guys going through the turnstiles with American accents, …
Peter Moore: The CEO We All Need

Peter Moore: The CEO We All Need

Football is a divisive topic by its very nature. Most people would have hoped Twitter, Whatsapp, Facebook and the like would have brought fans together, settling differences and squabbling. Instead, echo-chambers developed and Twitter is now one of the most toxic, reactive and fickle forums - add in some frustration with the club's performance, a transfer saga, or even a rival club signing a good player, and suddenly the typical Liverpool fan's timeline goes into meltdown: as memes, quotes from …
Alberto Moreno and the Left Foot Shank Redemption

Alberto Moreno and the Left Foot Shank Redemption

The last five minutes of Liverpool’s encounter with West Brom may well have been the strangest of our season. I’ve never been a fan of sending goalkeepers up in the dying seconds of the game – not because I’m against fun or anything like that, but because it hardly ever works. People may remember Jimmy Glass and his incredible goal to keep Carlisle United in the Football League back in 1999, but it’s not easy to think of a second …
If You Can't Support Liverpool When They Lose or Draw, Then Don't Bother

If You Can't Support Liverpool When They Lose or Draw, Then Don't Bother

Utterly embarrassing. Shameful. Disgraceful. No, I'm not talking about the Liverpool performance against Swansea, I'm actually talking about the supporters' reaction to it. So-called "supporters" of Liverpool FC, were absolutely raging, fuming with disbelief - criticising the players, the manager, the board, absolutely anyone that they could attach some 'blame' to.
"Klopp doesn't know what he's doing." "Klopp out!" "Must sell Clyne, Klavan, Lovren and Mignolet!" "We NEED new players!" "Henderson crap. Again." "Top four and the season is over."
Get …
Liverpool Supporters - We're All in it Together!

Liverpool Supporters - We're All in it Together!

This will be my final article of 2016 boys and girls. Whether that's a good or bad thing I'll leave up to you to decide! I do however want to take the opportunity to wish you all a wonderful Christmas and a prosperous new year. It's been a huge privilege for me to have interacted with so many of you on Twitter and thank you for your continued support of both myself and all the other guys at The Anfield …
The Meaning of YNWA and Humanity That Tears Down Borders

The Meaning of YNWA and Humanity That Tears Down Borders

At a time when more and more people are hesitant in terms of the removal of borders and the benefits of social media, one sincere expression of humanity can refute at least some of these doubts. This is a story about a guy from Bulgaria who lives in the US and transmits further his fulfilled dream to another guy, in huge trouble: a boy in England. A story about sharing with a stranger, about empathy and tearing down boundaries - …
Karius needs time to adapt not tons of abuse

Karius needs time to adapt not tons of abuse

Liverpool moved into second place, at least temporarily, after a 2-1 win away to Swansea, meaning the Reds go into the international break off the back of four straight league wins. A time for Reds fans to celebrate, to smile about the work Jürgen Klopp has put in so far? Not in some cases - it was time to use social media to give Liverpool's young new goalkeeper a piece of their mind. The Reds had come back from a …
Maslow’s Hierarchy of Liverpool Supporters

Maslow’s Hierarchy of Liverpool Supporters

How Liverpool Can Improve Their Communications

How Liverpool Can Improve Their Communications

Following on from Sam McGuire’s excellent analysis of the PR disaster that is Liverpool Football Club, it got me thinking of how Liverpool should improve their communications. Working in public relations, I consider myself to have a level of authority on the subject. It’s often difficult to watch Liverpool operate in a communications field, with a number of errors made. As Mark Borkowski of Borkowski PR explained “There is a lack of imagination around the people inside the governing bodies, …
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