In this episode of Money Talks, host Mo Chatra is joined by FC Business Magazine's Alex Miller to discuss the key ingredients needed (such as Champions League football, top 4 league finishes, brand of football, emergence of Mo Salah) that can help Liverpool secure attractive new deals for key sponsorships that are ending next season.
Mo and Alex also discuss:
- The Anfield Road End redevelopment
- Naming rights deals
- What factors appeal to current and potential sponsors
- Club's financial ability to compete with rivals given Liverpool is on course to generate £450m revenues this season.
All that and more is discussed in another insightful pod exploring all matters financial for Liverpool Football Club.