Podcast MONEY TALKS: Beneath the Brand

On this episode of Money Talks, Mo is joined by Ehsen Shah, founder of one of the world's leading agencies connecting brands with athletes and sports audiences, B-Engaged (who count Liverpool's Rhian Brewster as one of their clients).

Mo and Ehsen discuss a range of topics including how and why B-Engaged was formed, the work it does, who it works with, the importance of promoting individuality and personality, social media, dealing with clubs, agents and other parties, tackling negative stereotypes of professional footballers, image rights and which clubs are effective are marketing themselves. It's a fascinating look at one of the most interesting growth areas in football and sport more broadly. Give it a listen.