LFC

You’ll never walk alone as Anfield’s anthem still triggers goosebumps

If you’ve ever found yourself on the Kop just before a match, scarf stretched out, you know the feeling. Everything goes quiet for a second. The bright lights seem sharper, the crowd hushes and then that opening line cuts through the air. “You’ll Never Walk Alone.” It doesn’t matter if it’s a dull league match...

How Apple’s App Store Restrictions Shaped the Entire Mobile Casino Market

When you pull your iPhone out of your pocket to play a few rounds of blackjack or spin a slot machine, you are interacting with a piece of software that was shaped more by corporate policy than by pure technological innovation. For over a decade, Apple has maintained a complicated relationship with real-money gaming....

Mohamed Salah Exit: Liverpool’s Bookmakers’ Top Replacement Picks

Mohamed Salah will leave Liverpool at the end of the season, bringing nine years at Anfield to an end after spearheading the club's most successful period in recent history. The 33-year-old has reached an agreement with the reigning Premier League champions that will see him close a chapter of his career that delivered every prize...

Liverpool’s Tactical Evolution Under Slot Is Quietly Changing Everything

Liverpool’s tactical identity has long been associated with intensity, structure and clarity of purpose. Yet under Arne Slot, subtle adjustments are beginning to reshape how the team approaches different game states. Rather than relying on a single dominant blueprint, Liverpool now appear increasingly capable of shifting tactical emphasis depending on the opponent, moment and...

Could You Afford to Live Next Door to Anfield?

There’s a moment every matchday when the floodlights glow, You’ll Never Walk Alone rolls across the terraces, and you think: what if this was just… home? Not a pilgrimage. Not a pricey train ride. Just stepping out your front door and walking to Anfield Stadium like it’s your local chippy. But in 2026, what does that...

Liverpool FC: 2025/2026 Season Review and Key Takeaways

Twelve months ago the Reds lifted the Premier League trophy – their 20th top-flight crown, Arne Slot's debut miracle. The summer that followed was supposed to cement a dynasty. Instead, the 2025/26 campaign has delivered something closer to controlled demolition. Fifth place with six games left. Out of the FA Cup. Out of the Champions...

Final Matches of Liverpool FC: May Schedule and Predictions

Liverpool faces a decisive period to determine their qualification for the UEFA Champions League (UCL) next season. Following a campaign that began with the club defending the Premier League title and now sees them contending for a top-five finish, May 2026 represents either an opportunity for redemption or a conclusion to a disappointing season...

Liverpool’s most lucrative sponsorship deals

You may have the best team in the world, but if you can’t pay the bills, there’s no guarantee you will be able to keep it together for very long. So, Liverpool FC is not just one of England’s most successful clubs; it is also a world-class commercial brand. With its multi-million-strong fan base and...

The Business of Sport: Covering the Irish Sport Industry Awards and Corporate Sponsorship

Sport in Ireland has always been something deeper than a game. It's woven into the cultural fabric of every county, every parish, and every school yard. But behind the passion and the packed terraces, there's a sophisticated and rapidly growing industry that rarely gets the spotlight it deserves. From multi-million euro sponsorship deals to...

Liverpool FC Through the Years – Building a Footballing Powerhouse

There is no arguing that only a few clubs in world football carry the weight of history, identity and global admiration like Liverpool FC. The club was founded in 1892 and quickly established itself as one of the powerhouses in English football. In fact, by the early 1900s, Liverpool had already secured several league...