
YNWA: What Can Supporters Expect from Future Liverpool Shirts?
Football clubs are nothing without their supporters. When the Kop is packed to the rafters and everyone is singing in tandem, there is no better way to will on the first-team. Shirts play a vital part because they make fans feel as if they are at one with Jurgen Klopp and his men.
The effect is especially significant for Liverpool Football Club as Statista reports that The Reds are ranked second in the list of best-selling jersey sales worldwide behind Barcelona. With …

Liverpool's Nike deal confirmed
Liverpool and Nike have today announced the official kit deal which will see the giant sports supplier providing the club's kits in a multi-year deal starting from June 1st 2020.
After the recent court proceedings involving New Balance and LFC finished, it was widely known that The Reds would be linking up with Nike from this summer onwards. However, this morning both parties released official statements regarding their hopes for the upcoming partnership.
Liverpool's managing director and chief commercial officer, …

The Final Word on Liverpool FC v New Balance
Do you struggle with kit deal envy? Do you find yourself comparing complex numbers with strangers on Twitter even though you took five art electives at University in order to side-step the calculus requirement? Well this article might be right for you.
Liverpool found themselves in court last week fighting for the right to sign a deal with guaranteed revenue roughly equivalent to the deal that they are already on. Outrage! Clearly the Liverpool brass have been on a non-stop …