Liverpool’s Strategic Commercial Triumph
In a strategic move, Liverpool has successfully secured three substantial partnerships, marking a significant uplift in their commercial revenue. The illustrious football club has forged alliances with tech giants Google, fitness brand Peloton, and global logistics leader UPS, bringing an additional £35m per season to the club’s coffers.
Strengthening the Portfolio
The Reds...
Liverpool & Nike: Marching Onwards Together
In the bustling world of football, partnerships between clubs and brands are as vital as the connection between the ball and a player's foot. And in the recent past, few partnerships have shimmered with as much mutual success as Liverpool's tie-up with Nike. The Merseyside club, a historic titan...
Inside Liverpool's Stylish New 3rd Kit Launch: A Night to Remember
In an atmosphere charged with anticipation, Liverpool pulled off a masterstroke in the unveiling of their 2023/24 third kit. The historic Eventim Olympia in Liverpool was the chosen venue, and the night was nothing short of spectacular.
A Night with a Twist
Hundreds of ardent Liverpool...
Liverpool and Nike: Winning Partnership in Spotlight
The mutually beneficial partnership between Liverpool and the globally renowned sportswear giant Nike, is once again hitting the headlines, and for all the right reasons.
Since 2020, Liverpool and Nike have been walking side-by-side in a deal destined to culminate in 2025. This collaboration wasn't just a random twist...
Liverpool's Journey with Nike: An Analysis of an Impactful Partnership
Liverpool's deal with Nike enters its penultimate season, which means the club are to commence negotiations during 23/24 with the sportswear giant on potentially extending the deal.
The Starting Line: Transition from New Balance to Nike
The deal was entered into from the start of the 20/21...
Anfield Anticipation: Liverpool and the Debut of the New Nike Home Kit
Unveiling the 2023/24 Nike Home Kit
Fans are bubbling with anticipation at Anfield this weekend as Liverpool unveil their latest Nike home kit. A recent addition to a partnership that's been long-term with Nike, this new home kit is available for supporters to get...
Liverpool's spanking new kit 2023/24: Nike resurrects a classic
The home kit tips its hat to the legendary Liverpool gaffer Bill Shankly and the kit from his swansong season in 1973-74.
This fine morning, Liverpool has lifted the curtain on their spiffing new Nike home kit for the rapidly approaching 2023/24 season.
The club asserts that the...
Football clubs are nothing without their supporters. When the Kop is packed to the rafters and everyone is singing in tandem, there is no better way to will on the first-team. Shirts play a vital part because they make fans feel as if they are at one with Jurgen Klopp and his men.
The effect...
Liverpool and Nike have today announced the official kit deal which will see the giant sports supplier providing the club's kits in a multi-year deal starting from June 1st 2020.
After the recent court proceedings involving New Balance and LFC finished, it was widely known that The Reds would be linking up with Nike from...
Do you struggle with kit deal envy? Do you find yourself comparing complex numbers with strangers on Twitter even though you took five art electives at University in order to side-step the calculus requirement? Well this article might be right for you.
Liverpool found themselves in court last week fighting for the right to sign...
