Liverpool’s Nike deal confirmed

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Liverpool and Nike have today announced the official kit deal which will see the giant sports supplier providing the club’s kits in a multi-year deal starting from June 1st 2020.

After the recent court proceedings involving New Balance and LFC finished, it was widely known that The Reds would be linking up with Nike from this summer onwards. However, this morning both parties released official statements regarding their hopes for the upcoming partnership.

Liverpool’s managing director and chief commercial officer, Billy Hogan, said:

“Our iconic kit is a key part of our history and identity. We welcome Nike into the LFC family as our new official kit supplier and expect them to be an incredible partner for the club, both at home and globally as we continue to expand our fanbase.

“As a brand, Nike reflects our ambitions for growth, and we look forward to working with them to bring fans new and exciting products.”

Hogan also took time to thank New Balance for their service since 2015.

“We’d like to thank New Balance for their support over the last few years and wish them well for the future.”

On Nike’s behalf, Bert Hoyt said:

“Liverpool Football Club has such a proud heritage and strong identity. The partnership with Liverpool FC underscores our leadership in global football and with the club’s passionate worldwide fanbase and strong legacy of success, they have a very bright future ahead.

“We look forward to partnering with them to serve players and supporters with Nike innovation and design.”

The agreement comes into effect from June 1st this year and is set to be the biggest football kit deal in the history of the Premier League.

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