Streaming Showdown: Liverpool vs Arsenal Sets New USA Record

In a dramatic festive showdown, Liverpool and Arsenal’s 1-1 draw at Anfield on 23 December has made streaming history in the United States. This clash of football titans, laden with excitement, wasn’t just a feast for the eyes but also a milestone in digital viewership.

Record-Breaking Viewership in the U.S.

According to a report by Insider Sport, this Premier League fixture has set a new standard for English-speaking audiences in the U.S. NBC, Peacock, and NBC Sports’ digital platforms witnessed a staggering 1.96 million average viewers, a record for an EPL game stateside. Remarkably, Peacock alone boasted 464,000 viewers, underscoring the growing appeal of English football across the pond.

Previous Record Surpassed

Previously, the record was held by another high-octane match: Arsenal vs Manchester United on 22 January 2023, which captivated 1.92 million English-speaking viewers. This latest fixture has just nudged past, highlighting the intense rivalry and the draw of these footballing giants.

Sharp Uptake in U.S. Viewership

This isn’t just a one-off spike. Insider Sport points out a significant rise in U.S. viewership over the past year. 2023 alone saw the top 5 most-viewed matches, with Arsenal featuring in three and Liverpool in two. This transatlantic fascination isn’t surprising given the American roots of both clubs’ ownership.

Why the Surge in Popularity?

One can’t overlook the impact of the Premier League preseason tours in the U.S. These tours have undoubtedly played a role in amplifying the league’s presence and popularity in America, making matches like Liverpool vs Arsenal not just a sport but a spectacle.

This record-breaking event isn’t just about numbers; it’s a testament to the growing global influence of the Premier League and its ability to captivate audiences far beyond its shores.