Liverpool FC Unveils Cutting-Edge Anfield Wi-Fi Upgrade
In an exciting development for both the club and its supporters, Liverpool FC has announced the completion of a significant upgrade to the Wi-Fi facilities at Anfield, marking a new era in the historic stadium’s digital connectivity. This upgrade, spearheaded by Extreme Networks and deployed with Verizon Business, is set to revolutionise the way fans interact with the game and the club.
Revolutionising Fan Experience at Anfield
Liverpool’s commitment to enhancing the match-day experience is evident in their latest move to install a high-speed Wi-Fi network. The new system not only facilitates mobile ticketing and cashless payments but also integrates various digital services to smooth out every aspect of a fan’s visit. “Liverpool FC is committed to providing fans with the best matchday experience,” said Drew Crisp, senior vice-president of digital at LFC. “The new Wi-Fi in partnership with Extreme Networks is an integral part of our digital strategy and will allow us to keep innovating and enhancing the fan experience at Anfield.”
Insights and Analytics to Drive Engagement
The backbone of this new Wi-Fi system is ExtremeCloudâ„¢ IQ, which allows the club to monitor network performance meticulously and adapt in real time. Using ExtremeAnalytics, the club can now gain real-time insights into fan behaviour and preferences. This data is crucial in helping tailor and improve fan interactions throughout Anfield, ensuring each visit is as enjoyable as possible. “Extreme Networks is trusted by the world’s biggest sports franchises and has a proven track record of delivering high-performance networks in some of the most demanding sport and entertainment environments,” added Crisp.
Enhancing Stadium Operations Through Technology
Designed to withstand the pressures of high-density environments such as Anfield, which can host up to 61,000 fans during sold-out games, the new network is robust enough to handle significant digital loads. It also empowers stadium staff to adjust settings on the fly, providing optimal performance without interruptions. Norman Rice, chief commercial officer at Extreme Networks, highlighted the modern demands of sports fans: “Today’s fans expect modern amenities, even when they’re visiting an almost-140-year-old stadium.”
Looking to the Future with Advanced Connectivity
As Liverpool FC looks forward to a new season, the upgraded Wi-Fi network is set to be fully operational from the pre-season match against Sevilla on August 11. The seamless integration of this state-of-the-art technology not only prepares Anfield for future generations of fans but also sets a new standard in fan experience management in sports venues around the world.
