Strategic Move by Former Liverpool CEO Signals Ambition in Poland
Peter Moore, the former Liverpool CEO, has officially become a minority shareholder at Wisła Kraków, a historic Polish football club currently competing in the country’s second division. The 69-year-old, who previously oversaw Liverpool’s commercial and sporting resurgence during a golden era between 2017 and 2020, now adds an ambitious project in Poland to his already distinguished career portfolio.
Moore’s 5% stake in Wisła Kraków places him in an advisory role, where he will help shape the club’s sporting strategy and long-term development. His arrival has sparked renewed optimism at one of Poland’s most decorated clubs — albeit one that has experienced a significant fall from grace in recent years.
Background in Elite Sport and Global Business
Before his tenure at Anfield, Moore held senior executive roles at global giants EA Sports, Microsoft Xbox, and Electronic Arts. His reputation as a forward-thinking leader was solidified during his time in the Premier League, culminating in Liverpool lifting both the Champions League and Premier League trophies under his leadership.
Named Premier League CEO of the Year in 2019, Moore’s time at Liverpool was marked not only by success on the pitch but also a reinvigoration of the club’s global brand and community engagement strategies — an approach he appears eager to replicate in Kraków.
Club With Heritage, But Facing a Climb
Wisła Kraków is no stranger to silverware, boasting a proud history in Polish football. However, the club’s relegation from the Ekstraklasa in 2022 left a fanbase yearning for a return to former heights. Moore’s involvement comes at a pivotal time, as the club aims to rebuild both competitively and structurally.
Speaking on social media, Moore outlined his motivation behind the investment:
“What drew me to Wisła wasn’t just its legacy on the pitch — it was the club’s powerful commitment to its community. Having recently visited Kraków, it was clear to me that football isn’t just a game there — it’s a force for social good, unity, and pride.”
He added that these values resonate closely with the work done during his time at Liverpool, where community connection was central to the club’s identity.
Long-Term Vision Beyond Ownership
While Moore’s 5% stake may seem modest on paper, his involvement represents far more than a financial contribution. He brings a wealth of operational insight, experience navigating top-tier football, and a track record of building sustainable club models. His influence could prove transformative if Wisła Kraków are to restore their status as a leading force in Polish football.
This move also signals a growing trend of experienced executives seeking projects beyond Europe’s top five leagues, identifying potential in historically significant clubs undergoing transition.
