Liverpool might be the crown jewel, but Fenway Sports Group’s empire stretches way beyond Anfield these days – across the pond, across sports, and maybe soon, across leagues.
FSG has never exactly been shy about its ambitions, but since the return of Michael Edwards and the quiet reintroduction of multi-club strategy talk, things are starting to move again. So let’s take a look at who our distant cousins actually are – and where they might be popping up next.
A Spanish Sidestep?
You’ve probably heard the rumours by now: FSG was eyeing a move for Getafe CF in La Liga. It made sense on paper – stable top-flight side, near Madrid, perfect candidate for a sister club setup with Liverpool. Word was, they did their homework. Due diligence, internal planning, even some early-stage conversations.
But by late 2025, the interest cooled off. Financial hurdles, Spanish league restrictions – whatever the specifics, Getafe stayed independent, and FSG walked away. Doesn’t mean they’re done with the idea – far from it. The multi-club model is still very much in the playbook. They’re just waiting for the right fit – or the right price.
So, Who Is in the Family?
Let’s break it down. As of right now, here’s the FSG sporting portfolio – and no, it’s not just Liverpool and the Red Sox anymore.
1. Liverpool FC & Liverpool FC Women (England)
The main event. You know the story. Premier League giants, European royalty, and now part of a long-term strategy that includes expanded infrastructure, youth development, and maybe – just maybe – future player movement across an eventual club network. Don’t sleep on the women’s team either. They’ve been making serious strides in the WSL.
2. Boston Red Sox (USA – MLB)
The Red Sox were FSG’s first big move, and you can still feel the sentimental pull. It’s not just about baseball stats and wins – it’s about Fenway nights, history, and that old-school charm that sticks. Even in 2026, the Sox are right at the heart of FSG’s American identity. Fenway Park isn’t just a stadium, it is the brand. And that kind of legacy? You can’t fake that.
3. Pittsburgh Penguins (USA – NHL)
Yep, ice hockey. FSG picked up the Penguins in 2021, but by late 2025, they were already planning to sell a majority stake to the Hoffmann family. They’re keeping a minority share for now, but this one’s on the way out – a strategic shift more than a panic move.
4. RFK Racing (USA – NASCAR)
This one always surprises people. FSG has a major stake in RFK Racing (formerly Roush Fenway), their toe in the high-octane, heavily branded world of NASCAR. It’s loud, it’s fast, and it brings in a completely different kind of fanbase – not bad for diversification.
5. Boston Common Golf (USA – TGL)
A newer addition, and very on-trend. FSG launched Boston Common Golf as part of the TGL, a tech-driven, stadium-style golf league backed by Tiger Woods and Rory McIlroy. It’s golf, but built for screens and short attention spans. In other words, it’s FSG being FSG.
A Foot in the Betting Scene?
While FSG isn’t a bookmaker, their brand reach is undeniably attractive to the broader gaming ecosystem. With Liverpool’s massive global following – especially across Asia and the Gulf – their presence dovetails nicely with markets like Middle East online sports betting, where global football and American sports both drive significant traffic. Strategic sponsorships, co-branded content, and regional streaming rights all feed into that ecosystem, even if FSG itself keeps a step back from the frontline.
What’s Next?
If you’re waiting for FSG to suddenly announce they’ve bought a Ligue 1 side or launched a new team in the NBA’s rumoured European expansion league – don’t be shocked. They’ve been flirting with both. Sources have linked them to teams in France and Spain, and while nothing’s signed yet, the long game is clear: a multi-sport, multi-country setup that makes Liverpool part of something even bigger.
In the meantime, we watch. We speculate. We wait for the next chess move. And we quietly hope that if we do get a second club in the system, it’s one that actually develops players we’ll want to see in a red shirt someday.
