Adidas deal

Mo Chatra: Liverpool’s Adidas Kit Deal – ‘Don’t fall for the £60m false narrative’

Liverpool’s Adidas Deal: Breaking Down the True Value Liverpool’s recent deal with Adidas has been making headlines, but don't be fooled by reports claiming the partnership will bring in £60 million per year. The reality is much bigger, with the club likely earning over £100 million annually from the deal, positioning it as one of...