On this episode of Money Talks, Mo Chatra is joined by the Chief Intelligence Officer of Twenty First Group, Omar Chaudhuri (@OmarChaudhuri). Twenty First Group believe in developing the on-field product to deliver commercial success, and on this podcast, Omar explains how the company works with sports stars, teams/clubs, potential investors and leagues to optimise commercial worth. It's a really fascinating listen to better understand commercial revenue in football and sports in general.