financial ethics in sports

Breaking Down the Controversy of Liverpool’s Latest Sponsorship Deal

Navigating Liverpool's Sponsorship Controversies: Insights from Anfield Index Liverpool's Ethical Crossroads in Sponsorship The recent episode of Anfield Index's "Daily Red Podcast", brought Liverpool FC's sponsorship strategies into sharp focus, particularly a contentious extension with AXA. Dave Hendrick openly criticized the club's association with AXA, raising ethical concerns by questioning the alignment of such partnerships with...