Liverpool's Return to Adidas: A Strategic Play for Global Growth
Liverpool are set to reunite with Adidas as their kit manufacturer from next season, bringing an end to a five-year partnership with Nike. This move, first hinted at in late 2024, marks a pivotal shift in the club's commercial strategy, aiming to capitalise on global...
Liverpool's Kit Deal with Adidas: A Lucrative Leap into the Future
Adidas Rekindles a Historic Partnership
Liverpool are on the brink of a significant transformation in its sports apparel identity by transitioning back to Adidas for the 2025/26 season. Having previously adorned the Adidas emblem during two previous periods—from 1985 to 1996 and then from 2006...
