football sponsorships

How Much Is Liverpool’s New Adidas Partnership Really Worth?

Liverpool’s Kit Deal with Adidas: A Historic Return to Anfield Liverpool Football Club has officially announced a landmark partnership with Adidas, bringing the iconic three stripes back to Anfield from the 2025/26 season. This agreement, which follows a competitive bidding process, signals a major shift in the club’s commercial strategy and represents a significant financial...

Mo Chatra: Liverpool’s Adidas Kit Deal – ‘Don’t fall for the £60m false narrative’

Liverpool’s Adidas Deal: Breaking Down the True Value Liverpool’s recent deal with Adidas has been making headlines, but don't be fooled by reports claiming the partnership will bring in £60 million per year. The reality is much bigger, with the club likely earning over £100 million annually from the deal, positioning it as one of...