How FSG Found Their Perfect Formula

How FSG Found Their Perfect Formula

May 2010: The Royal Bank of Scotland takes Hicks and Gillett to court in order to force the sale of Liverpool Football Club. October 2010, Fenway Sports Group purchase Liverpool Football Club for £300 million, after the club was perilously teetering above the jaws of administration. Nearly eight years later, mistakes have been made, Liverpool did not progress the way they perhaps ought to have, and yet all it took was a couple of extremely clever appointments to execute the …
Alisson, Klopp and FSG: The Signing That Reveals The Owners' Hand

Alisson, Klopp and FSG: The Signing That Reveals The Owners' Hand

As this piece is being written, Brazilian number one Alisson Becker is being put through his paces for his medical ahead of his £66.8 million transfer from Roma to Liverpool, making him the most expensive goalkeeper in world football. He joins a squad full of big money names, particularly Virgil Van Dijk who is the world’s most expensive defender. Naby Keita, Fabinho and Mohamed Salah all cost a pretty penny, too. There’s a theme emerging here, can you see? In …
Alisson the latest addition for Big Money Reds

Alisson the latest addition for Big Money Reds

You awake on a secluded Sardinian beach to a warm Mediterranean breeze and gentle waves lapping at your feet. Your gorgeous wife flashes you a smile as she updates her Instagram. You glance out at your sailboat and notice a bottle has washed up on the shore. Shaking out the rolled up paper, you rub your eyes and squint at the handwriting... Get the ale in lad, and get yer bird ready. You're a Red now! We assume such a …
The FSG Spending Myth

The FSG Spending Myth

With Liverpool in the middle of a critically important transfer window (aren’t they always?), it seems like a perfect time to revisit a recurring myth amongst the Liverpool fanbase: FSG refuse to spend the money to compete for trophies. As an American Liverpool fan, I scoff at the notion that Fenway Sports Group is a bunch of cheapskates who do not like to put money into their teams. This is because FSG also just happens to own the Boston Red …
Analysing Liverpool’s Finances and Transfer Activity

Analysing Liverpool’s Finances and Transfer Activity

When it comes to football, there are few things less interesting then examining sets of accounts. However, the audited set of figures released by Liverpool in the first week of March each year give one of the clearest indications of the off-field standing of the club and its ability to effectively challenge on the pitch. This article aims to explain why the club’s net spend in recent seasons has appeared to be so relatively low, examines the story behind the …
Liverpool FC: A Guide to Being a Supporter

Liverpool FC: A Guide to Being a Supporter

I start this piece knowing full well I am standing against the strongest of currents. Here I am, in my privileged position, as a writer and as someone who is fortunate enough to go to Liverpool and watch my team play, dictating how to support my/your/our team, Liverpool Football Club. It's a strange position to find myself in, and I feel we must at least explain how we have got to this point, where it's harder to discern between fellow …
FSG Out? Be Careful What You Wish For

FSG Out? Be Careful What You Wish For

There is no doubt that Fenway Sports are investors first and sports fans second, but new owners would be far less likely to bring the riches of Gulf oil or Russian politics to the table and much more likely to take the club in the same direction as Aston Villa, Cardiff City and Portsmouth. Mo Chatra wrote for The Anfield Index an article called “Follow The Moore’s and Cash In”. It essentially made the case that Fenway Sports should sell …
FSG & Why 'Net Spend' is Irrelevant and Misleading

FSG & Why 'Net Spend' is Irrelevant and Misleading

Today, I read a popular article on the Echo website titled 'FSG - how much have Liverpool's owners really invested in players?'. It's undeniably an interesting read, but one that is misleading - though I do not hold the writer culpable for this. The very nature of the premise 'how much have Liverpool's owners really invested in players' is unfortunately caught up with a great deal of misinformation that stems from the transfer orientated reporting of club business. The result …
Why FSG and Klopp Must Go...

Why FSG and Klopp Must Go...

Sorry, I didn't quite have space to write my full title: Why FSG and Klopp Must Go On as Before. Now that I have your attention, I'm going to take you back a short while. On the morning of August 31st, 'Liverpool Twitter' was a happy place: Liverpool were still in for Lemar and Van Dijk. Yet, predictably, the FSG Out group were circling, ready to pounce, looking for a slip-up, to prove their own misguided hypotheses right, in their …
Looking through Liverpool's transfer window pain

Looking through Liverpool's transfer window pain

The transfer window is not even officially open yet, it's only on the latch, but already I feel like closing the window, locking it, throwing away the key and drawing the curtains. Then, I can lie in a darkened room, wrap myself in a duvet and eat chocolates as I watch footage of seasons past when we lived in simpler times. Back then, there might have been the odd story in the papers, but usually the first we heard of …