LFC Foundation

Liverpool announce major sponsorship deal

PayPal Deal Strengthens Liverpool’s Commercial Momentum This latest partnership arrives as Liverpool aim to build on their growing list of blue-chip sponsors. PayPal, with more than 400 million active users worldwide, brings a new layer of digital innovation to the Anfield operation. Fans will be introduced to a new loyalty programme allowing them to earn...

Liverpool legends set for another match against European giants in 2026

Legends matches return to Anfield as Liverpool welcome Borussia Dortmund Liverpool will rekindle a famous European connection when Anfield plays host to Borussia Dortmund in a special legends fixture in March 2026. The event, organised by the LFC Foundation and supported by the club’s training partner AXA, promises to celebrate both football heritage and community...

Liverpool supporters raise over £225,000 for Diogo Jota programme

Liverpool Supporters Unite in Powerful Tribute to Diogo Jota Liverpool fans have once again shown why they are regarded as one of the most socially conscious communities in football. In the wake of the tragic passing of Diogo Jota’s brothers in July, supporters have transformed their grief into meaningful action, collectively raising £226,995 for a...

Revealed: The Numbers Behind Liverpool’s Record-Breaking Adidas Kit Sales

Liverpool's Adidas Kit Sales Shatter Records Ahead of 2025-26 Season In a week that will go down in club retail history, Liverpool’s new era with Adidas has begun with a thunderous statement. The release of the 2025-26 home and away kits has already smashed previous sales records, showing just how powerful this partnership is turning...

Liverpool Confirm Permanent Tributes in Honour of Diogo Jota and Andre Silva

Liverpool’s Lasting Tribute to Diogo Jota: A Legacy Remembered Liverpool is a city that lives and breathes football, but it is also a city that remembers its own with heart and soul. In the wake of the heartbreaking loss of Diogo Jota and his brother André Silva, Liverpool Football Club has laid the foundations for...

Liverpool CEO: ‘We want to behave like one of the biggest clubs in the world’

Liverpool's Bold Summer: Building Like Champions While Honouring Their Values Liverpool Football Club's landmark summer spending may appear uncharacteristically extravagant, but CEO Billy Hogan has firmly reiterated the club’s long-standing principles: sustainability, strategic investment and global growth. Speaking exclusively to The Athletic, Hogan reflected on a pivotal transfer window and the broader strategy that has...

“Take Care of Yourself” – Diogo Jota’s Heartwarming Message to a Liverpool Fan

Diogo Jota: Forever Liverpool’s Number 20 Diogo Jota always had a knack for the dramatic on the pitch. He would ghost between defenders, bury a half-chance and roar in front of the Kop like it meant everything. And it did. But that was only half the story. Jota wasn’t just a finisher or a pressing...

Jurgen Klopp: “I Couldn’t Have Been More Disappointed” Over Trent Alexander-Arnold Being Booed by Some Liverpool Fans

Jurgen Klopp Defends Trent Alexander-Arnold Amid Liverpool Fan Backlash In an emotionally charged appearance at the LFC Foundation Gala Ball, former Liverpool manager Jurgen Klopp did not mince his words when addressing the recent booing of Trent Alexander-Arnold. The ex-Reds boss, who spent nine remarkable years at the helm, expressed profound disappointment at the reaction...

Confirmed: Jurgen Klopp to Attend Liverpool’s Premier League Trophy Lift

Jurgen Klopp Returns to Anfield as Arne Slot Leads Liverpool into a New Era Arne Slot has confirmed that Jurgen Klopp will attend Liverpool’s final match of the 2024/25 season, as the Reds prepare to lift the Premier League trophy in front of a jubilant Anfield crowd. For Liverpool supporters, this moment is decades in...

Jurgen Klopp to Return to Liverpool for Gala Ball and Final Home Game

Jurgen Klopp Set for Emotional Liverpool Return Ahead of Season Finale Klopp’s Reunion with Liverpool Draws Near Jurgen Klopp may no longer stand on the touchline at Anfield, but the bond he forged with Liverpool remains unbreakable. The former Reds manager, whose influence transcended tactics and trophies, is set to return to Merseyside next month in...