LFC partners

Confirmed: Liverpool announce ‘natural fit’ deal with German giant

Liverpool FC Partners with Workwear Giant STRAUSS: A Premier League First Liverpool FC has announced a groundbreaking partnership with the workwear giant STRAUSS, marking a significant milestone in the club's commercial journey. This collaboration will see the STRAUSS brand gaining premium visibility across various club channels and high-visibility assets. Starting with the Reds' pre-season tour...

Report: Liverpool FC Unveils Major Digital Branding Change

Liverpool FC to Elevate Iconic Liver Bird Emblem Across Digital Platforms New Branding Strategy Focuses on Digital Presence Liverpool FC have announced a significant shift in its branding strategy. Starting in the 2024/25 season, the iconic Liver Bird emblem will be prominently featured across all digital platforms. This decision aims to enhance the club’s digital identity...