Liverpool's Bold Summer: Building Like Champions While Honouring Their Values
Liverpool Football Club's landmark summer spending may appear uncharacteristically extravagant, but CEO Billy Hogan has firmly reiterated the club’s long-standing principles: sustainability, strategic investment and global growth. Speaking exclusively to The Athletic, Hogan reflected on a pivotal transfer window and the broader strategy that has...
Liverpool Plot Return to Asia for Pre-Season Showcase
There’s always something stirring when Liverpool plan a pre-season tour. And this summer, the club is heading back to Asia, reigniting a connection with a fanbase that lives and breathes every kick, header and chant from Anfield—even from half a world away.
Forget the sterile training camps in...
