Liverpool FC Overhauls Ticketing for 2025/26: Loyalty, Clarity and Community at the Core
New Ticketing Era Balances Loyalty with Technology
Liverpool FC has confirmed a comprehensive overhaul of its ticketing system for the 2025/26 season, signalling a decisive move to reward loyalty, modernise access, and protect the sanctity of the Anfield matchday. In a sport increasingly...
Liverpool’s 2025–26 ticketing changes will reshape the matchday experience for thousands. Here’s what it means for the ordinary fan.
This is an abridged version; the full article is available on our 'It Was Always... Liverpool' Substack page:
They say no two matchdays at Anfield are ever the same, but for years, trying to get a ticket...
Liverpool’s Battle Against Ticket Fraud: A Growing Problem with Organised Crime Links
Liverpool’s fight to eradicate ticket touting and fraud has taken centre stage, with fans facing heart-wrenching stories of scams at the Anfield gates. The Athletic recently shed light on the alarming rise in ticket fraud that continues to plague matchdays at Liverpool’s iconic...
No Further Anfield Expansion: What It Means for Liverpool FC and Their Supporters
Liverpool FC’s chief executive Billy Hogan recently provided an exclusive interview with This Is Anfield, covering various topics including the arrival of Arne Slot, Fenway Sports Group’s (FSG) new structure, and the significant announcement regarding Anfield’s expansion plans. The most striking revelation...
