Liverpool's Strategic Shift: From Nike to Adidas
Brand Switch in Football's Elite
Liverpool FC, a stalwart of English football, is set to usher in a significant change in its branding landscape by switching kit suppliers from Nike to Adidas starting with the 2025-26 season. This move, as reported by SportBusiness, not only underscores the dynamic nature...
Major FSG move won't arrive until there is an answer to £60bn question
Fenway Sports Group's Expanding Empire
While Liverpool owners Fenway Sports Group (FSG) have reaffirmed their commitment to the Reds, with 2023 beginning amidst uncertainty, their focus on expanding their sports empire remains unwavering. As noted by Dave Powell in the Liverpool Echo, FSG's...
