Liverpool's Bold Summer: Building Like Champions While Honouring Their Values
Liverpool Football Club's landmark summer spending may appear uncharacteristically extravagant, but CEO Billy Hogan has firmly reiterated the club’s long-standing principles: sustainability, strategic investment and global growth. Speaking exclusively to The Athletic, Hogan reflected on a pivotal transfer window and the broader strategy that has...
Liverpool's Return to Adidas: A Strategic Play for Global Growth
Liverpool are set to reunite with Adidas as their kit manufacturer from next season, bringing an end to a five-year partnership with Nike. This move, first hinted at in late 2024, marks a pivotal shift in the club's commercial strategy, aiming to capitalise on global...
Liverpool’s Pre-Season Tour: A Journey Through Asia’s Football Passion
Liverpool are reportedly considering Japan and Hong Kong as potential destinations for their pre-season tour in the summer of 2025. This news, originally reported by James Pearce in The Athletic, comes as the Premier League leaders deliberate over how to best prepare for the 2025-26 campaign....
