Liverpool’s Global Game: Revenue, Reach and a Reset with Adidas
Social supremacy and a shifting landscape
Liverpool have not so much moved into a new commercial era as they have pole-vaulted into one. The headline figure, 1.7 billion social media engagements last season, is dazzling enough on its own. But more telling is the April spike...
Liverpool Among World's Most Valuable Clubs Despite £57m Loss
Resilience in Revenue Despite European Absence
Liverpool may have missed out on UEFA Champions League football in the 2023/24 campaign, but their financial might remains remarkably intact. According to a detailed study from NBC Sports, Liverpool have been ranked as the 4th most valuable football club in...
Liverpool’s Adidas Deal: A Financial Analysis That Exposes the Real Value
Liverpool Football Club has officially announced a multi-year agreement with Adidas for its kit sponsorship, marking the return of the German sportswear giant for the first time since 2012.
On the latest episode of Money Talks on Anfield Index, I delved into the financial details...
