Melwood Training Centre

Report: Liverpool FC Unveils Major Digital Branding Change

Liverpool FC to Elevate Iconic Liver Bird Emblem Across Digital Platforms New Branding Strategy Focuses on Digital Presence Liverpool FC have announced a significant shift in its branding strategy. Starting in the 2024/25 season, the iconic Liver Bird emblem will be prominently featured across all digital platforms. This decision aims to enhance the club’s digital identity...

Reds to Rename Historic Melwood Training Ground

A New Era for Melwood Liverpool FC has unveiled a significant expansion to their partnership with AXA, initiated in 2018, which now encompasses the naming rights to the renowned Melwood training ground. This facility, rich in the history and legacy of Liverpool FC, will henceforth be known as the ‘AXA Melwood Training Centre’. Strengthening Commitments This development...