Liverpool's Masterstroke in Commercial Ventures
Tapping into the Global Audience
Liverpool, with its rich heritage and global fandom, stands tall in the footballing world. Not just for their performances on the pitch, but also for their astute commercial ventures. The club’s recent collaboration with the US-based delivery service, UPS, is a testament to their relentless drive...
Amidst the furore of the January transfer window, the UEFA European Club Footballing Landscape report was published, a report which UEFA assert is 'like no other publication of its kind'. In terms of scope and depth though, it supersedes the analysis of the oft-quoted Deloitte Money League, which I broke down with respect to...
