Most Liverpool supporters already know following the team is getting to be prohibitively expensive. But still, when you sit down and actually tally everything up across a full season of Premier League, Champions League and domestic cup football, the figure will probably shock you. Season tickets now start at £734.50 after the club’s 3% rise for 2026/27, and that’s before a single train ticket or matchday pie enters the picture.
Novuna Personal Finance research from August 2026 found that Premier League fans will collectively spend more than £1 billion on tickets this season, and Liverpool supporters in particular won’t stop spending once they’ve walked through the Anfield turnstiles for the first time. So where does all of it actually go, and how fast does the bill climb once away trips, TV subscriptions, kits and everything else get thrown in?
What the Season Ticket Actually Gets You
An adult season ticket at Anfield will cost anywhere between £734.50 and £931 this season, depending on the seat. That covers 19 home league games, which breaks down to roughly £38.60 to £49 per match at the cheaper and pricier ends of the stand. On a per-game basis, those numbers still hold up against what other top-six clubs charge, but the ticket only covers Premier League fixtures and nothing beyond that.
Champions League group-stage home matches, Carabao Cup ties and FA Cup rounds all need separate tickets, each priced on their own terms. A supporter who wants to be at every home game across all competitions can expect that total to push well past £1,000 before the season hits its midpoint. None of that accounts for food, drink and travel costs that pile on top of every single trip to Anfield either.
Away Days and European Trips
Away games will drain a budget faster than almost anything else on this list. Premier League away ticket prices are capped at £30 under the league’s visitor pricing initiative, but the ticket itself tends to be the cheapest part of the whole day. Travel is what really bites, especially for trips to London, the south coast or across to East Anglia, where a return train from Liverpool can easily hit £80 to £120 on a matchday without factoring in food, a pre-match pint or overnight accommodation.
European trips sit in a completely different price bracket. A Champions League away game in a mid-range city like Milan or Madrid will typically run between £290 and £440 once flights, a night’s accommodation, match tickets and basic expenses are covered. For anyone following Liverpool through the group stage and into the knockout rounds, two or three of those trips in one season can blow past £1,000 on their own.
Screens, Kits and the Costs Between Matchdays
Games a supporter can’t attend in person still cost money to watch. Covering every televised Premier League match means subscribing to at least two broadcasters, and the combined annual cost will land anywhere between £790 and £1,140 depending on whether someone uses app-based streaming or a full TV contract. Lock into promotional rates and that figure drops, but it climbs again the moment the introductory deal expires. Add Champions League coverage on top and the yearly screen bill alone starts to rival what a season ticket costs.
Then there’s the kit, which keeps getting more expensive. The new adult replica shirt averages £77.40 across the Premier League this season, and Liverpool’s adidas home kit falls right in that range. Add the away and third shirts and a full set will run well over £200. Matchday food and drink prices at grounds have climbed sharply too, with the average Premier League pie now up 58% since 2016/17.
Online competitions and prize draws have also become part of the weekly routine for a lot of supporters, with platforms like Rafflee offering the chance to win tech, cars, cash and experiences, and the entry fees counting as one more small matchday habit. On their own, none of these individual costs look like much, but spread across 50-plus matchdays they will quietly add hundreds to the yearly total without anyone noticing.
Why the Bill Will Only Get Bigger
Every Premier League club’s fanbase is dealing with rising costs, but Liverpool supporters face a specific problem because a club competing on four fronts means more fixtures and more spending opportunities than most.
Season ticket prices will keep tracking inflation, food and drink at grounds show no sign of coming down, and TV subscriptions are only going to get pricier as broadcast deals come up for renegotiation. Supporters already know following the club costs a lot, so the more useful question is whether they can make smarter choices about how that money gets spread across a season.
One thing is obvious: the headline price of a season ticket tells less than half the story. Travel, subscriptions, kits and the hundred small purchases that happen in between are what push the real annual cost of supporting Liverpool deep into four figures.
