YNWA: What Can Supporters Expect from Future Liverpool Shirts?

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Football clubs are nothing without their supporters. When the Kop is packed to the rafters and everyone is singing in tandem, there is no better way to will on the first-team. Shirts play a vital part because they make fans feel as if they are at one with Jurgen Klopp and his men.

The effect is especially significant for Liverpool Football Club as Statista reports that The Reds are ranked second in the list of best-selling jersey sales worldwide behind Barcelona. With a new season approaching, then, it makes sense to look to the future and analyse how shirts might look.

A Homage to Crown Paints  

For those who aren’t old enough to remember, Crown Paints was the main advertiser for Liverpool in the 80s and 90s. However, it wasn’t the company that was memorable – it was the colour scheme. The bright yellow hues are now iconic among Liverpool fans, with many supporters hoping for a return to the glory days.

According to reports from Talk Sport, this could happen sooner rather than later. This is because snaps leaked on the internet show the away kit sporting a yellow body with red vertical lines and red diagonal lines on the arms. The next design, sponsored and delivered by Nike, should take older fans back in time.

Hopefully, it will also reverse the fortunes of this season and see us play the style of football that helps us to compete for the Premier League title again.

New Sponsorship?  

There are no real rumblings regarding Standard Chartered. The firm has advertised on the front of the strip since 2010, according to The Drum, and there is an extension that means they’ll keep the space until the end of the 2022/23 season. However, after that, Liverpool could be in the market for a new advertiser.

After all, the four-year, £160 million deal is Liverpool’s second-biggest sponsorship arrangement ever, and SC will need to continue paying at least the same amount if they plan on securing prime real estate. If they don’t, other industries are flourishing and could bridge the gap, such as music and entertainment streaming services. After all, Netflix, Amazon, and Spotify have seen subscriptions skyrocket in the past year. Online casinos are also riding the crest of a wave that doesn’t appear to be slowing down, and having an online-only company as the team’s main sponsor has many benefits.

Firstly, the growth of the industry means that sponsors would be able to equal and better the offer that The Reds currently have on the table. This is highlighted by the incredible welcome bonuses on Bonusfinder UK that include thousands of pounds of offers and free spins from sites and developers that dominate the online industry. Secondly, it could kickstart a growing trend of remote casino sponsorships, like the ones seen in eSports, making Liverpool the market leader; just like Manchester United were with commercial sponsorships in Asia.


Liverpool have swapped shirt sponsors quite recently, with New Balance being replaced by Nike. However, you shouldn’t expect that to change anytime soon, not with the numbers the American sportswear giant is estimated to be paying.

When it was announced in January 2020, CNN reported that the annual figure was somewhere in the region of £29 million. Yet, 12 months later, other sources are saying that it could jump up to £100 a year, depending on the level of the team’s success. Therefore, the legendary logo will be emblazoned on the strips for years to come, folks.

The big thing to look forward to is the throwback jersey for the 2021/22 season that will remind those who are old enough of former sponsors, Crown Paints.

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