Liverpool’s Retro Kit Reveal: Vintage 70s Kit for 2023/24

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Liverpool’s spanking new kit 2023/24: Nike resurrects a classic

The home kit tips its hat to the legendary Liverpool gaffer Bill Shankly and the kit from his swansong season in 1973-74.

This fine morning, Liverpool has lifted the curtain on their spiffing new Nike home kit for the rapidly approaching 2023/24 season.

The club asserts that the kit is a heartfelt tribute to Bill Shankly and the esteemed Reds manager’s curtain call at Anfield. For the upcoming season, the iconic kit from the 1973-74 season, which witnessed the Scot’s squad bag the FA Cup, has been given a fresh lease of life.

A departure from the kits of yesteryears sees the Hillsborough Memorial logo emblazoned on the nape of the neck. After the passing of Andrew Stanley Devine, this season’s kit donned the 97-emblem encircled by the eternal flames at the rear of the neck on the interior of the shirt for the first time since his departure in July 2021.

The kit’s classic design boasts the eye-catching Liverpool red, complemented by a contrasting white collar and cuffs. It’ll make its grand debut in the final home match of the season against Aston Villa, drawing inspiration from the 1973-74 season which saw the likes of Phil Thompson, Ian Callaghan, Roy Evans, Ray Clemence, and John Toshack don a similar jersey.

“The new home shirt is an absolute corker. Given the inspiration behind the design, it feels iconic and a tip of the hat to the storied history of this magnificent club,” quipped Reds skipper Jordan Henderson. “We’re chuffed to bits about wearing it at Anfield for the Villa game.”

The kit’s grand unveiling features a video campaign set in an enchanting photobooth that whisks the current squad back to the groovy 1970s. Players modelling the kit exude a 70’s vibe, accompanied by tunes from Liverpool musician Pixey and her era-infused track ‘Free to Live in Colour’.

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