Despite the loss of Champions League football next season, Liverpool’s turnover should still remain very healthy and not far off the level club will achieve for 22/23.
Revenue levels this season are likely to be in the region of £580m (slightly below last season’s record £594m).
Next season, I estimate that the club’s turnover will be marginally lower, at approximately £570m.
This is broken down as:
Broadcast – £210m
Commercial – £265m
Matchday – £95m
This will still be ahead of Arsenal, Chelsea, and Spurs, though less than Man United (whose revenue next season should be north of £620m) and City.
The above figures assume a top-four finish plus a deep run in the Europa League. Commercial revenue should be up again with the new Standard Chartered deal taking effect. Matchday revenue will benefit from the expanded Annie Rd. End.
At the same time, the wage bill should be down appreciably next season due to the absence of Champions League-related bonuses plus a number of big salaries coming off the wage bill.
Though there were headlines in recent months about Liverpool missing out on £100m of Champions League prize money were they to fail in securing the top four, the overall effect – when comparing this season to next – is nowhere near as severe.
