Liverpool’s Return to Adidas: A New Era of Kits Beckons

Liverpool fans have a reason to rejoice as the club is set to end its association with Nike and return to a familiar face in Adidas. The German sportswear brand, which previously partnered with the Reds, will officially take over kit duties starting in July 2025. This change has caused quite a buzz among fans, not just for the nostalgia, but because of what’s expected to be some bold and exciting new kit designs.

A Financially Successful Partnership with Nike

Nike’s collaboration with Liverpool has been a fruitful one, financially speaking. Since 2021, the American company has paid Liverpool £30 million annually, with the club also receiving 20% of all merchandise sales. Over four years, this partnership has been a cash cow for the Reds, boosting their coffers significantly.

However, despite this lucrative agreement, Adidas swooped in and secured the next contract. According to reports from Footy Headlines, Adidas will replace Nike as Liverpool’s kit supplier from the 2025-2026 season, marking the end of Nike’s reign on June 30, 2025.

History Repeats: Adidas and Liverpool Reunite

Adidas isn’t new to the Liverpool faithful. The German giant has a storied past with the club, having been the Reds’ kit manufacturer for several years before parting ways. After a 13-year break, this reunion has fans excited about the prospect of fresh designs blended with a nod to the past. There’s already growing anticipation around the kits that Adidas will roll out for the 2025-26 season.

Footy Headlines also shared some sneak peeks of the potential designs for the first, second, and third kits, and from the looks of it, Adidas is aiming to make a big statement. One thing is certain: this partnership will draw on Liverpool’s iconic status in football and Adidas’ reputation for sleek, high-performance sportswear.

Launch Timeline for the New Kits

Excitement is building for the official launch dates, and details have started to emerge about when Liverpool fans can get their hands on these new Adidas kits. According to the reliable Liverpool source @KB2X, quoted by Footy Headlines, the first Adidas Liverpool kit will drop as soon as the contract begins on July 1, 2025. This will likely be the home kit, with fans already speculating about its design.

But that’s just the beginning. The second kit is expected to be unveiled in late July or early August, just before the 2025-26 season kicks off, followed by the third kit in early September 2025. This staggered release strategy will keep the buzz alive through the summer, giving fans multiple occasions to celebrate and add to their growing kit collections.

Why Adidas Beat Nike and Puma

It’s clear that Liverpool’s stature in world football makes the club a highly attractive partner for any global sports brand. Adidas, Nike, and Puma all threw their hats into the ring for this lucrative contract. In the end, Adidas emerged as the winner of a deal that will span five seasons, running from 2025–2026 to 2029–2030.

Though Nike has been a solid partner for Liverpool, Adidas is likely seen as a brand that can offer more in terms of creativity and global appeal. Adidas’ track record in creating iconic football kits, combined with Liverpool’s historic legacy, makes this partnership a potential masterstroke for both parties.

Our View – Anfield Index Analysis

As Liverpool returns to Adidas, excitement among the fanbase is reaching fever pitch. This isn’t just about switching from one brand to another. For Liverpool supporters, this is the rekindling of a relationship that holds significant emotional weight. Some of Liverpool’s most memorable kits came from Adidas, and many fans associate the brand with the glory days of the club’s history.

Adidas is known for delivering kits that balance classic designs with modern twists, and for a club like Liverpool, steeped in tradition, this partnership seems like the perfect fit. The potential to see a mix of retro elements and cutting-edge fashion in the 2025 kits is tantalising, and many supporters can’t wait to see how Adidas plans to celebrate Liverpool’s legacy.

What’s also worth noting is that the move back to Adidas signals more than just a change in aesthetics. Liverpool’s global brand has been rising steadily over the last decade, and with a powerhouse like Adidas in their corner, the Reds are set to become an even bigger player in the global sports market. If the reported financial figures are to be believed, this is a deal that could further cement Liverpool’s place among Europe’s elite both on and off the pitch.

Arne Slot’s Liverpool will undoubtedly benefit from the added prestige of wearing Adidas kits. As the club gears up for the future, it’s clear that Adidas will be an integral part of Liverpool’s next chapter. From the Champions League nights at Anfield to crucial Premier League showdowns, fans are already envisioning how these bold new kits will look when the team is back where they belong: competing at the highest levels.

In short, Liverpool fans should be thrilled. The Adidas era is coming, and it promises to be a spectacle both on and off the pitch. The wait for July 1, 2025, has begun, and Anfield will soon be awash with excitement as the new kits finally hit the shelves.