Liverpool Reunites with Adidas as Florian Wirtz Models New Kit Ahead of Launch
Liverpool are gearing up for a fresh start in more ways than one. The iconic three stripes of Adidas are officially back from 1 August, closing the chapter on their recent partnership with Nike. It’s a reunion drenched in nostalgia, but the motivation behind the switch runs deeper than sentiment.
Adidas, who last supplied the Reds between 2006 and 2012, are returning in style — and in business. As reported by The Times, the new deal is worth more than £60 million per year, a significant step up from Nike’s guaranteed payments. That figure doesn’t even touch potential boosts from record kit sales, which are expected to surge the moment the launch hits stores.
It’s a signal of intent from a club riding high. After Arne Slot’s stunning title-winning debut season, Liverpool’s on-field dominance is matched by ambition off it.
Florian Wirtz Steals the Spotlight in Leaked Kit Poster
Ahead of the official unveiling, anticipation surged after a leaked promotional poster circulated online, shared by user @mdeeks76 on X. It features Liverpool’s latest marquee signing, Florian Wirtz, alongside Ryan Gravenberch, both donning the new Adidas kits.
https://twitter.com/mdeeks76/status/1950502871004516833
The German international is pictured in the sleek white away shirt, long sleeves and all, while Gravenberch showcases what appears to be the home strip for 2025/26. Though Wirtz has so far only worn Nike in his early pre-season appearances, from Friday onwards he’ll be kitted out in Adidas — and so will the rest of the squad.
It’s not the only glimpse supporters have had. Earlier in the month, Linda Pizzuti shared a photo on Instagram showing Mo Salah and Virgil van Dijk training in unreleased gear. The excitement was immediate.
Adidas and Liverpool: A Story of Legends and Legacy
Adidas shirts have a special place in Liverpool’s storied history. From the thunder of John Barnes to the drive of Steven Gerrard and flair of Fernando Torres, the German brand has been stitched into some of Anfield’s greatest moments.
Now, a new generation gets to write its chapter. Florian Wirtz, Salah, Van Dijk, and Alexis Mac Allister will lead the charge under Adidas. The blend of world-class talent and a refreshed identity offers a compelling vision of where this club is heading — forward, fast and fearless.
And it’s not only about heritage. Slot’s tactical clarity and the hunger in the squad could see this kit become a symbol of another golden era. After all, the Reds are not just changing shirts. They’re laying down a marker.
Kit Launch Set to Spark Commercial Frenzy
Fans may have already caught glimpses of what’s to come, but the official launch this Friday is expected to cause a stampede at the club’s retail outlets and online store. After lifting the Premier League in their final Nike shirt — a 3-1 triumph over Yokohama F. Marinos wrapping up pre-season — the timing could hardly be better.
“Whoever might be wearing it in the coming years, let’s hope that the German supplier’s forthcoming kits for the Reds will go down in legend as part of a glorious period on the pitch for LFC!”
With Wirtz at the heart of the campaign and Adidas stitched into Liverpool’s next chapter, the stage is set. The kits are coming, the trophies could follow.
