Liverpool are already looking ahead to their preseason plans before the 2026-2027 Premier League season, and a report from Empire of the Kop suggests that they could be set for a return to the USA for some friendly games.
This will be an excellent marketing opportunity for the Reds, as they’ll be able to capitalise on the buzz of the World Cup. There’s already talk of a potential match against Wrexham, which could be a huge media event.
Capitalising on World Cup Buzz
With the World Cup set to take place in North America this summer, there’s going to be a huge amount of buzz around football in the USA. This makes it the perfect opportunity for Liverpool to go and benefit from this. With their preseason games likely to take place a few weeks after the tournament ends, Americans may be desperate to buy tickets so they can watch more high-level matches.
The stadium infrastructure will have improved in the USA since Liverpool’s last visit in 2024, with a lot of work done in advance of the 2026 World Cup. The English giants can tap into this by visiting major stadiums where they can get in front of thousands of new fans. There will also be enhanced media coverage by then, meaning that millions of new American supporters could connect with the club.
How Can Liverpool Grow Their USA Fanbase Even More?
There are already signs that interest in the Premier League is growing across the USA, and many viewers in the country follow Liverpool. One of the most notable developments has been the rise of crypto betting sites that offer odds on Premier League matches. New users can get a promo referral for Crypto.com, which gives them a CRO bonus on their initial deposit. Incentives like this help people discover Premier League games through betting.
There are other tactics that Liverpool could use to grow their USA fanbase more, such as through expanding partnerships with clubs in the MLS. There could also be more behind-the-scenes media made available for American audiences.
For anyone stateside who’s never had a chance to watch Liverpool live, it’s looking like they’ll get the chance next summer. This could be a great opportunity for the Reds to pick up more fans and boost their media ventures.
Potential Friendly with Wrexham
One of the biggest events being touted is a match between Liverpool and Wrexham. According to posts in Anfield Index, there’s a good relationship between the two clubs, with Wrexham having previously been in talks to sign Owen Beck. This link could be strengthened with a friendly, and there could be plenty of other positive repercussions from this as well.
Wrexham have a huge fanbase in the USA now thanks to Ryan Reynolds and Rob McElhenney’s takeover, and the success of the Welcome to Wrexham series. A match between Wrexham and Liverpool will be a huge draw for fans in the country, and there’s a strong chance that it will be a massive media event as well. That will be good for the Reds, who can piggyback on this and pick up some new fans in the process.
