Twice a year, football clubs from all over Europe get the chance to go shopping for players. And for fans it’s one of the most exciting moments of the season, because it could either make or break their season.
You go into a store looking for a watch, because the one you have is either...
Following on from Sam McGuire’s excellent analysis of the PR disaster that is Liverpool Football Club, it got me thinking of how Liverpool should improve their communications.
Working in public relations, I consider myself to have a level of authority on the subject. It’s often difficult to watch Liverpool operate in a communications field, with...
Being a football fan demands that you put your emotions on the line week in, week out. However while we often tell ourselves we won’t let the game effect us, we can’t help it. Being a football fan is an emotional bond.
At this moment in time Liverpool fans are on an emotional come down....
"I'm looking forward to the new season with Bayern."
- Mario Gotze, 23/05/2016
Liverpool aren't allowed nice things. Their potentially quixotic end to the season now a distant memory as Mario Gotze seemed to end all the rumours by committing his future, short-term at least, to current club Bayern. This news comes less than a week...
As this memorable season for Liverpool comes to a close, thoughts begin to drift towards this summer’s transfer window. The press have been awash with transfer rumours and speculation for weeks and in turn, it’s fed the online shopping lists of fans with imaginative expectations of just what this summer holds in store for...
Yet another season of the Premier League has just ended with a new champion being crowned (how rare is that!) and Liverpool ending in 8th place (not so rare!). Once Liverpool changed their manager in October, it was always known that this season would not be where we would be competing at the top...
Dejan Lovren started the season as one of the most maligned players and in the eyes of the fans, the fifth choice centre back, behind Martin Skrtel, Mamadou Sakho, Kolo Toure and harshly even Joe Gomez (Gomez came as a centre-back even though he can operate on the flanks and started the season as...
There’s a train of thought currently steaming along that suggests not competing in Europe next season is actually a blessing for Liverpool and Klopp. That it was a Champions League or bust situation, and bust was worth more than a spot in the Europa League.
It’s a train of thought that I won’t be boarding,...
"Next season is our year."
"We'll be better next season."
"Just wait until after the summer."
"The push for Champions League is next year."
You've heard them all. I've heard them all. I've said most of them, or the like. Such is the life of a Liverpool Football Club supporter. Recently, always just within touching distance of what...
Our second half capitulation against Sevilla in Basel was very painful viewing. Almost 24 hours on from the loss and our heads still replaying the Sturridge worldy and how different it could have been if not for that offside interaction and penalty claim. Then Moreno’s inability to make a tackle and thus, breath-taking destruction...
