Florian Wirtz joins Lionel Messi and Lamine Yamal in stunning new Adidas campaign
Florian Wirtz’s rapid rise on and off the pitch continues, as the Liverpool midfielder has been unveiled alongside Lionel Messi and Lamine Yamal in a striking new global advert for Adidas. The campaign arrives as excitement builds towards the 2026 World Cup...
Liverpool Reunites with Adidas as Florian Wirtz Models New Kit Ahead of Launch
Liverpool are gearing up for a fresh start in more ways than one. The iconic three stripes of Adidas are officially back from 1 August, closing the chapter on their recent partnership with Nike. It’s a reunion drenched in nostalgia, but the...
Adidas return nears as Liverpool’s new kit emerges early
Liverpool’s long-awaited return to Adidas is just weeks away from becoming official, but the club’s 2025/26 home kit has already surfaced – albeit ahead of schedule.
The Premier League side’s contract with Adidas begins on August 1, ending a five-year spell with Nike. But despite the formal...
Liverpool’s Pre-Season Twist: Nike Kits Before Adidas Takeover
Liverpool’s upcoming kit switch has been met with excitement, with Adidas set to replace Nike as the club’s official manufacturer from the 2025/26 season. A return to the iconic three stripes rekindles memories of classic designs from Liverpool’s past, but there’s an unusual wrinkle to this transition.
Adidas...
Liverpool’s Adidas Deal and What It Means for Trent Alexander-Arnold
Trent Alexander-Arnold’s future has been one of the great unanswered questions of Liverpool’s season. With his contract ticking down, speculation has grown, and Real Madrid’s interest is well known. As the summer approaches, Liverpool fans are left wondering whether their homegrown right-back will extend his...
Liverpool’s Adidas Deal: A Financial Analysis That Exposes the Real Value
Liverpool Football Club has officially announced a multi-year agreement with Adidas for its kit sponsorship, marking the return of the German sportswear giant for the first time since 2012.
On the latest episode of Money Talks on Anfield Index, I delved into the financial details...
Lucrative Adidas Partnership Set to Boost Liverpool’s Global Standing
Liverpool have secured a significantly enhanced kit deal, reaffirming their position among football’s elite. With the club back in the Champions League and contending for the Premier League title, negotiations were always expected to lean in their favour.
Under their existing contract with Nike, Liverpool receive a...
Liverpool’s Kit Deal with Adidas: A Historic Return to Anfield
Liverpool Football Club has officially announced a landmark partnership with Adidas, bringing the iconic three stripes back to Anfield from the 2025/26 season. This agreement, which follows a competitive bidding process, signals a major shift in the club’s commercial strategy and represents a significant financial...
Liverpool FC and adidas Reunite: Partnership Forged In Glory
After months of speculation, it’s finally official—Liverpool FC and adidas are reuniting in a deal that will see the legendary three stripes return to Anfield from August 1, 2025. The news, confirmed by Liverpool FC’s official website, signals the end of the club’s five-year association with...
Liverpool's Return to Adidas: A Strategic Play for Global Growth
Liverpool are set to reunite with Adidas as their kit manufacturer from next season, bringing an end to a five-year partnership with Nike. This move, first hinted at in late 2024, marks a pivotal shift in the club's commercial strategy, aiming to capitalise on global...
