commercial partnership
A New Era for Melwood Liverpool FC has unveiled a significant expansion to their partnership with AXA, initiated in 2018, which now encompasses the naming rights to the renowned Melwood training ground. This facility, rich in the history and legacy of Liverpool FC, will henceforth be known as the ‘AXA Melwood Training Centre’. Strengthening Commitments […]
Liverpool, the emblematic club that’s more than just a football team for its millions of followers, has heralded a new era in its commercial affairs. They’ve penned a deal that not only brings them closer to their global fandom but significantly elevates their retail game. A Shipping Giant Joins The Reds In a move that […]
