Liverpool, the emblematic club that’s more than just a football team for its millions of followers, has heralded a new era in its commercial affairs. They’ve penned a deal that not only brings them closer to their global fandom but significantly elevates their retail game.
A Shipping Giant Joins The Reds
In a move that showcases the club’s continual quest for excellence off the pitch, Liverpool has embarked on a multi-year alliance with the colossal shipping magnate, UPS. This significant move marks UPS’s entry as the club’s inaugural global logistics and shipping partner.
Revolutionising Fan Experience
The fans remain at the heart of everything Liverpool does. With this new partnership, the supporters can brace themselves for even speedier and more efficient access to merchandise. The Reds’ alliance with UPS, known for its global logistics prowess, hints at a sea change in their retail and e-commerce sectors.
“We are proud to be announcing this global partnership with UPS. As one of the world’s largest companies, UPS are bringing a wealth of knowledge and expertise to our already successful retail operations. We are looking forward to seeing the impact this will have, and how it will improve fans’ experiences around the world,” beams Ben Latty, Liverpool’s commercial director.
Kevin Warren, positioned high up in the UPS echelons as the chief marketing and customer experience officer, voiced his pride in the newfound association.
“We’re proud to be the official logistics sponsor of Liverpool Football Club. Our global, integrated logistics network means we can offer unmatched speed and reliability as LFC continues to grow its retail operations. We’re ready to deliver team spirit and pride to LFC fans – no matter where they are in the world.”</
— Liverpool FC (@LFC) September 19, 2023
Sponsorship Galore for Liverpool
News of this strategic collaboration comes on the heels of Liverpool announcing partnerships with tech behemoths like Peleton and Google. Trusted sources from This Is Anfield divulge that these trio of collaborations alone have the potential to bolster the club’s coffers by a staggering £35 million.
Liverpool’s commercial acumen doesn’t stop there. They’ve recently reaffirmed their shirt sponsorship deals with giants like Standard Chartered and Expedia. AXA stands tall as a principal partner, while brands such as Carlsberg, Wasabi, and Nivea Men remain entwined in the club’s tapestry of official partners. Moreover, partnerships with VistaPrint, EA Sports, Cadbury, and SC Johnson further underline the club’s commercial prowess.
The Merseyside giant’s symbiotic relationship with UPS heralds a new chapter in Liverpool’s illustrious history. As they seek to enhance their global retail reach and fan experience, partnerships like these pave the way. Liverpool’s ethos, always forward-thinking, finds a perfect mate in UPS’s promise to “deliver team spirit and pride” to fans wherever they might be. The future, as they say, looks promisingly Red.