
Billy Hogan: Managing Liverpool's Commercial Success
In the midst of an exciting yet challenging season as Liverpool hold a narrow margin on the Premier League title, Billy Hogan has somewhat quietly played a large part in recent successes as managing director of the club.
Hogan’s hold
In a recent interview with fcbusiness concerning his role, Hogan honed in on the club’s progress both on and off the pitch and how both Liverpool’s business and football are assisting the other as they continue to grow. When the …

Why Man United game is perfect preparation for Bayern away
You really have to have a long think back to remember a week of such magnitude for a Liverpool team.
After Tuesday's stalemate with Bayern Munich, Klopp takes his side across the M62 to face bitter rivals Manchester United in what is a crucial game in the Reds' hopes to clinch a first league title since 1991.
It's no doubt been a huge week for Liverpool in both the Champions League and the Premier League, and the return leg against …

Reports of Liverpool's Demise Are Greatly Exaggerated
So Liverpool have bottled the title eh? Well that was a crazy six days. The title was already won on Tuesday, back in the balance on Wednesday, and completely lost by Monday. What a week.
All facetiousness aside, the change in media narrative after what was essentially two back to back below par performances from Liverpool has been absolutely massive. Waking up Wednesday morning, most people were ready to crown Liverpool champions after Man City lamely fell apart against Newcastle. …

Liverpool Fans - It's Okay to Hope, This is Why We're Here
It’s not the hope that kills you. It’s never the hope that kills you.
Languishing in mediocrity, having to play in Macedonia on a miserly Thursday night, with aspirations of only being relevant again, that’s what kills you. Being nowhere, existing but not prospering, that’s what kills you.
Seeing your best players leave, that’s what kills you. Replacing them with players who can’t possibly fill the void, at the behest of a faulty transfer strategy and wildly obscene ego of …

Ageism Is Working Against James Milner
When a footballer hits 30, or at least in and around that age, something instantly changes in the way they are perceived by supporters.
Every bad performance is suddenly due to their advancing years, every misplaced pass is because they’re not as young as they once were and they are used as target practice every time their side suffers defeat.
Steven Gerrard even suffered from it, which says it all.
This is something we are suddenly seeing come to the …

Liverpool's Midfield - Still Not Consistent Enough
Liverpool's unbeaten start in the league came to an end last week, which prompted old insecurities in the supporters. A lot of finger-pointing and scapegoating has taken place since. When the starting line-ups were announced there were only two ways it was going to go - the Reds don't lose, and nobody cares, or City beat us, and we all blame the midfield and Dejan Lovren. The Croatian is a topic for another day. I decided to look into how …

Why Liverpool Were Wrong To Loan Nathaniel Clyne
Today, it was announced that Liverpool had agreed a deal with Bournemouth to loan out Nathaniel Clyne until the end of the season. The deal will not come with an option to buy for the south coast club – with the deal merely understood to be put in place for the 27-year-old to play more first-team football.
Clyne joined Liverpool in July 2015, who were then managed by Brendan Rodgers. Joining from Southampton for a fee worth £12.5million, many Reds …

Dejan Lovren's deja vu
For many, Liverpool’s defeat to Manchester City must’ve felt like a rerun of a movie you’d seen plenty of times throughout the years.
A midfield three lacking creativity, picked solely for their energy and experience of the system being deployed, was swarmed by counterparts possessing superior quality both on and off of the ball. The Reds lacked rhythm and their service to the front three was erratic at best as they struggled to string passes together and stamp their authority …

Time To Respond, Liverpool
Thursday's narrow defeat at the Etihad was, in many ways, the perfect depiction of football.
A game primed on fine margins, Liverpool could easily have extended their lead at the top of the Premier League to ten points but for a desperate goal-line clearance.
Technology would reveal the ball was within just 1.12 centimetres of crossing the line and giving the Reds the lead before a customary strike from Sergio Aguero struck at the heart of Klopp's side.
Things could've …

Why there’s every reason to believe Liverpool can win the league
Supporting this Liverpool team is a real joy at the moment. After an incredible December, the mighty Reds sit at the top of the table. A healthy 7 point lead over nearest rivals City. If that kind of lead had been offered to any Liverpool fan a month ago, every fan would have bitten your hand off. Yet here we are.
Destiny awaits
It seems harsh that after such a tremendous end to a memorable year another serious test awaits …