A Strategic Move into Premium Partnerships
In a recent dialogue with the ECHO, Ben Latty, Liverpool’s commercial director, shed light on the club's strategic business moves, particularly focusing on their partnerships with high-profile American businesses. The summer witnessed Fenway Sports Group (FSG), Liverpool owners, securing several sponsorship deals, notably with Peloton, UPS, and Google, all...
Liverpool’s Strategic Commercial Triumph
In a strategic move, Liverpool has successfully secured three substantial partnerships, marking a significant uplift in their commercial revenue. The illustrious football club has forged alliances with tech giants Google, fitness brand Peloton, and global logistics leader UPS, bringing an additional £35m per season to the club’s coffers.
Strengthening the Portfolio
The Reds...
Liverpool FC Partner with Google Pixel to Elevate Fan Experience
Liverpool Football Club is no stranger to collaborations, but their latest partnership with Google Pixel promises an immersive experience for their fans, both within the iconic Anfield and Prenton Park and for those tuning in from their homes.
By harnessing Google's AI-enhanced camera features, this partnership...
