When Liverpool Will Play in New Third Kit
Liverpool have officially unveiled their new third kit with Adidas, and anticipation has been building for the first time it will be worn on the pitch. The “Sea Green” design, featuring the iconic Adidas trefoil logo for the first time since 1991, is already proving popular with...
Liverpool’s Adidas Kit for 2025-26: A New Era Rooted in Legacy
Liverpool’s 2025-26 kit release marks the return of a classic partnership with Adidas, a move welcomed by supporters who remember the iconic shirts worn during some of the club’s most memorable years. The new designs deliver a strong sense of nostalgia, with modern touches...
Liverpool’s Global Game: Revenue, Reach and a Reset with Adidas
Social supremacy and a shifting landscape
Liverpool have not so much moved into a new commercial era as they have pole-vaulted into one. The headline figure, 1.7 billion social media engagements last season, is dazzling enough on its own. But more telling is the April spike...
Liverpool's Adidas Kit Reveal Delayed: What You Need to Know
In a summer defined by change at Anfield, from marquee signings to a huge summer rebuild under Arne Slot, one unexpected delay is generating conversation — the unveiling of Liverpool’s new Adidas kit. While fans celebrate a Premier League title under their new manager and...
Liverpool Fans Celebrate Florian Wirtz Arrival but Wait Continues for Shirt Number Reveal
Liverpool’s transfer window took another major step forward on Friday, as the club confirmed the long-anticipated signing of Florian Wirtz. The German international became the club’s headline addition in what is shaping up to be a summer of serious ambition under Premier...
Liverpool’s Pre-Season Twist: Nike Kits Before Adidas Takeover
Liverpool’s upcoming kit switch has been met with excitement, with Adidas set to replace Nike as the club’s official manufacturer from the 2025/26 season. A return to the iconic three stripes rekindles memories of classic designs from Liverpool’s past, but there’s an unusual wrinkle to this transition.
Adidas...
Liverpool FC and adidas Reunite: Partnership Forged In Glory
After months of speculation, it’s finally official—Liverpool FC and adidas are reuniting in a deal that will see the legendary three stripes return to Anfield from August 1, 2025. The news, confirmed by Liverpool FC’s official website, signals the end of the club’s five-year association with...
Liverpool's Earnings from Nike in 2023/24 Confirmed
Liverpool have learned exactly how much they generated from their partnership with Nike during the 2023/24 season following UEFA’s latest European Club Finance and Investment Landscape study.
The figures, published this week, confirm that the Merseyside club brought in a substantial £122.8 million from their collaboration with the American...
Liverpool's Return to Adidas: A Strategic Play for Global Growth
Liverpool are set to reunite with Adidas as their kit manufacturer from next season, bringing an end to a five-year partnership with Nike. This move, first hinted at in late 2024, marks a pivotal shift in the club's commercial strategy, aiming to capitalise on global...
Liverpool's Return to Adidas: A New Era of Kits Beckons
Liverpool fans have a reason to rejoice as the club is set to end its association with Nike and return to a familiar face in Adidas. The German sportswear brand, which previously partnered with the Reds, will officially take over kit duties starting in July...
