Liverpool’s Adidas Deal: A Financial Analysis That Exposes the Real Value
Liverpool Football Club has officially announced a multi-year agreement with Adidas for its kit sponsorship, marking the return of the German sportswear giant for the first time since 2012.
On the latest episode of Money Talks on Anfield Index, I delved into the financial details...
Lucrative Adidas Partnership Set to Boost Liverpool’s Global Standing
Liverpool have secured a significantly enhanced kit deal, reaffirming their position among football’s elite. With the club back in the Champions League and contending for the Premier League title, negotiations were always expected to lean in their favour.
Under their existing contract with Nike, Liverpool receive a...
Liverpool’s Kit Deal with Adidas: A Historic Return to Anfield
Liverpool Football Club has officially announced a landmark partnership with Adidas, bringing the iconic three stripes back to Anfield from the 2025/26 season. This agreement, which follows a competitive bidding process, signals a major shift in the club’s commercial strategy and represents a significant financial...
Report: Adidas Set to Deliver Liverpool’s 25/26 Season Kit
Liverpool FC is on the verge of a significant shift as they prepare to transition from Nike to Adidas as their official kit supplier for the 2025/26 season. This change represents more than just a branding overhaul—it signifies a return to a partnership steeped in history...
Liverpool’s Adidas Deal: Breaking Down the True Value
Liverpool’s recent deal with Adidas has been making headlines, but don't be fooled by reports claiming the partnership will bring in £60 million per year. The reality is much bigger, with the club likely earning over £100 million annually from the deal, positioning it as one of...
Liverpool's Kit Deal with Adidas: A Lucrative Leap into the Future
Adidas Rekindles a Historic Partnership
Liverpool are on the brink of a significant transformation in its sports apparel identity by transitioning back to Adidas for the 2025/26 season. Having previously adorned the Adidas emblem during two previous periods—from 1985 to 1996 and then from 2006...
Liverpool and Nike: Winning Partnership in Spotlight
The mutually beneficial partnership between Liverpool and the globally renowned sportswear giant Nike, is once again hitting the headlines, and for all the right reasons.
Since 2020, Liverpool and Nike have been walking side-by-side in a deal destined to culminate in 2025. This collaboration wasn't just a random twist...
