Salah and Wirtz Front adidas Campaign Ahead of Liverpool’s New Era
adidas reunites with Liverpool in fresh kit deal
Liverpool’s commercial landscape is entering a fresh phase, as adidas prepares to take over kit manufacturing duties from August. The move marks a reunion more than a decade in the making, with the German brand previously producing...
Lucrative Adidas Partnership Set to Boost Liverpool’s Global Standing
Liverpool have secured a significantly enhanced kit deal, reaffirming their position among football’s elite. With the club back in the Champions League and contending for the Premier League title, negotiations were always expected to lean in their favour.
Under their existing contract with Nike, Liverpool receive a...
