FSG (Fenway Sports Group) have had several parties ready to make very big offers in recent months but nobody was willing to reach the £4.5 billion ceiling required for John W Henry to part ways with Liverpool FC. It was Mr. Henry that made the ultimate; not unanimous, call not to entertain any offers.
He chose for FSG to remain as custodians of Liverpool FC not because he feels the club’s fortunes will be stronger with his group at the helm; rather, it’s purely a money call. John W Henry would rather wait, feeling that the club’s value will continue to appreciate.
So FSG remain for now, but the upcoming Summer 2023 Transfer Window is the biggest test of their ownership. They rode out several storms in the past over past transfer window cock-ups, European Super League (ESL), Anfield ticket prices, pandemic furlough scheme etc. Apologies from John W Henry calmed people down but now, he is all out of apologies.
FSG have done an exemplary job of fooling huge swathes of the Liverpool fanbase into the myth of self-sustainability in football, in order to justify not spending their own money on the club, but their model simply has to evolve; whilst they remain, for fortunes to turn around.
Many mainstream/fan media outlets have, for obvious reasons, given FSG generally positive press (even when at times it has been undeserved) but I sense even their patience is wearing thin and are ready to more firmly hold FSG to account.
We’re in for an interesting few months.