Liverpool Set to Secure Record £70m Shirt Sponsor Deal
Liverpool are reportedly close to finalising a record-breaking shirt sponsorship agreement worth around £70 million per season, a move that would elevate the club to the top tier of commercial revenue in world football. The proposed deal, currently being negotiated by senior figures at Fenway Sports...
FSG Move Closer to Historic €200m Getafe Takeover as Liverpool Prepare for New Era
Fenway Sports Group (FSG), Liverpool’s Boston-based owners, appear on the verge of completing a significant milestone in their long-term strategy — the creation of a multiclub football empire. Reports in Spain suggest that FSG are close to finalising a €200 million...
Florian Wirtz Still Searching for Rhythm at Liverpool
Liverpool’s signing Florian Wirtz continues to dominate discussion among supporters and pundits alike, and his name was front and centre again in the latest Molby On The Spot podcast with Jan Molby and host Trev Downey. The pair dissected Wirtz’s mixed early performances and the challenge of...
Slot Credits FSG Ownership Model for Record-Breaking Summer Investment
Slot’s summer recruitment strategy
Liverpool’s remarkable summer transfer window was shaped not only by ambition but also by a carefully structured approach under head coach Arne Slot. The club committed approximately £445 million to strengthen the squad, a figure that included British record signings Florian Wirtz and...
Record spend drives new Premier League milestone
With just two weeks remaining in the summer transfer window, Premier League clubs are on track to surpass previous spending levels and set fresh transfer records. Data shows that clubs in England’s top flight have already invested £2.26bn in new arrivals since June — a 12.7% increase on...
Liverpool’s Transfer Business: Ambition, Clarity and a New Era
This summer, Liverpool have made a statement. A big one. The club’s approach to player trading in 2025 is bold, ambitious and fearless. It reflects a total departure from the timid, hesitant and procrastinating ways of transfer windows past. This is not just a change in...
Liverpool Move with Purpose as FSG Embrace Financial Power
This is an abridged version; the full article is available free on our 'It Was Always... Liverpool' Substack page:
Strategic Spending Signals New Era
Liverpool have shifted gears. After years of cautious budgeting under Fenway Sports Group (FSG), the club is now acting like a genuine football heavyweight....
How Liverpool’s Financial Strength Could Secure Alexander Isak: Inside FSG’s Big Summer
I have been watching Liverpool’s financial operations for years, and what we are seeing this summer is unlike anything before. FSG have often been criticised for their conservative approach to spending, and often rightly so. But now, there is a real change. Liverpool...
Liverpool, FSG and Finance: Kieran Maguire’s View from the Numbers Room
Financial Discipline or Missed Opportunity?
When I sat down with football finance expert Kieran Maguire on the latest episode of Money Talks for Anfield Index, I was keen to delve into the inner workings of Liverpool FC's financial structure under Fenway Sports Group (FSG). Having...
Alexander Isak’s Liverpool Dream Could Trump Barcelona’s Interest
Isak’s Star Is Rising Fast
Alexander Isak has become the striker many hoped he would be. After flashes of talent at Real Sociedad, he’s now a full-blown Premier League star. With 19 goals and 6 assists in 25 games this season for Newcastle, the Swedish forward has finally...
