Liverpool Move with Purpose as FSG Embrace Financial Power
This is an abridged version; the full article is available free on our 'It Was Always... Liverpool' Substack page:
Strategic Spending Signals New Era
Liverpool have shifted gears. After years of cautious budgeting under Fenway Sports Group (FSG), the club is now acting like a genuine football heavyweight....
How Liverpool’s Financial Strength Could Secure Alexander Isak: Inside FSG’s Big Summer
I have been watching Liverpool’s financial operations for years, and what we are seeing this summer is unlike anything before. FSG have often been criticised for their conservative approach to spending, and often rightly so. But now, there is a real change. Liverpool...
Liverpool, FSG and Finance: Kieran Maguire’s View from the Numbers Room
Financial Discipline or Missed Opportunity?
When I sat down with football finance expert Kieran Maguire on the latest episode of Money Talks for Anfield Index, I was keen to delve into the inner workings of Liverpool FC's financial structure under Fenway Sports Group (FSG). Having...
Alexander Isak’s Liverpool Dream Could Trump Barcelona’s Interest
Isak’s Star Is Rising Fast
Alexander Isak has become the striker many hoped he would be. After flashes of talent at Real Sociedad, he’s now a full-blown Premier League star. With 19 goals and 6 assists in 25 games this season for Newcastle, the Swedish forward has finally...
Liverpool’s Money Rebuild: Why a Summer Shake-Up Isn’t a Crisis
Planning from a Position of Strength
In the latest episode of Money Talks, Mo Chatra was joined by Dave Hendrick for a deep-dive on Liverpool’s financial firepower and the looming summer rebuild. The verdict? “There’s no reason to be terrified of a rebuild,” Hendrick asserted. In...
Liverpool FC Announces Multi-Year Global Partnership with Visit Maldives
Liverpool Football Club has continued its impressive commercial expansion by securing a multi-year global partnership with Visit Maldives, making the island nation the club’s official tourist destination partner.
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This new agreement comes at a time of significant...
Liverpool’s Adidas Deal: A Financial Analysis That Exposes the Real Value
Liverpool Football Club has officially announced a multi-year agreement with Adidas for its kit sponsorship, marking the return of the German sportswear giant for the first time since 2012.
On the latest episode of Money Talks on Anfield Index, I delved into the financial details...
Lucrative Adidas Partnership Set to Boost Liverpool’s Global Standing
Liverpool have secured a significantly enhanced kit deal, reaffirming their position among football’s elite. With the club back in the Champions League and contending for the Premier League title, negotiations were always expected to lean in their favour.
Under their existing contract with Nike, Liverpool receive a...
Liverpool’s Financial State: Expert View on Wages, Spending and Future Growth
Liverpool Football Club is a well-oiled financial machine. With every new set of accounts comes scrutiny, analysis, and, inevitably, debate. The latest figures have raised eyebrows, particularly concerning the wage bill, amortisation, and overall financial health.
I recently had the opportunity to discuss Liverpool’s latest...
The Financial Battle Between Liverpool and Arsenal is Heating Up
In the latest episode of the "Money Talks" podcast, I delved into the financial trajectories of Liverpool and Arsenal, two of England's most storied football clubs. Recent data indicates a significant shift in the financial dynamics between these clubs, with Arsenal making notable strides in...
