Liverpool’s Adidas Deal: A Financial Analysis That Exposes the Real Value
Liverpool Football Club has officially announced a multi-year agreement with Adidas for its kit sponsorship, marking the return of the German sportswear giant for the first time since 2012.
On the latest episode of Money Talks on Anfield Index, I delved into the financial details...
Lucrative Adidas Partnership Set to Boost Liverpool’s Global Standing
Liverpool have secured a significantly enhanced kit deal, reaffirming their position among football’s elite. With the club back in the Champions League and contending for the Premier League title, negotiations were always expected to lean in their favour.
Under their existing contract with Nike, Liverpool receive a...
Liverpool’s Financial State: Expert View on Wages, Spending and Future Growth
Liverpool Football Club is a well-oiled financial machine. With every new set of accounts comes scrutiny, analysis, and, inevitably, debate. The latest figures have raised eyebrows, particularly concerning the wage bill, amortisation, and overall financial health.
I recently had the opportunity to discuss Liverpool’s latest...
The Financial Battle Between Liverpool and Arsenal is Heating Up
In the latest episode of the "Money Talks" podcast, I delved into the financial trajectories of Liverpool and Arsenal, two of England's most storied football clubs. Recent data indicates a significant shift in the financial dynamics between these clubs, with Arsenal making notable strides in...
Liverpool vs Manchester United: The Financial Power Shift in English Football
Liverpool and Manchester United have battled for supremacy for over a century, but in recent years, the contest has extended far beyond the pitch. Financially, Manchester United have long been seen as England’s dominant force, their global commercial power unmatched. But the latest figures...
Liverpool's Alarming 2024/25 Transfer Spend Poses Difficult FSG Questions
Liverpool’s Transfer Spending Raises Fresh Concerns
The financial breakdown of Premier League clubs’ spending for the 2024/25 season has been laid bare by renowned football finance expert Kieran Maguire. His latest insights reveal an unsettling reality for Liverpool supporters, one that fuels the ongoing debate surrounding Fenway...
Liverpool’s Rising Revenues and the Mystery of the Wage Bill
Despite their Champions League absence last season, the Reds continue to grow financially—though questions remain over an unexpected wage bill increase.
An Eighth-Place Finish, But Record Revenues
The Deloitte Football Money League for the 2023/24 season has been released, offering fresh insight into Liverpool’s financial position. While...
Liverpool’s Adidas Deal: Breaking Down the True Value
Liverpool’s recent deal with Adidas has been making headlines, but don't be fooled by reports claiming the partnership will bring in £60 million per year. The reality is much bigger, with the club likely earning over £100 million annually from the deal, positioning it as one of...
Liverpool’s Sponsorship Value: Insights from the Latest Case Study
Liverpool's commercial prowess has long been a cornerstone of their success, and a recent case study by The Sponsor sheds light on the club’s true market value in sponsorships. This comprehensive analysis highlights Liverpool's current deals and reveals potential earnings they might be missing out on.
Evaluating...
The Resilience of Liverpool's Finances: Insights from Anfield Index's Money Talks
In the intricate world of football finances, Liverpool Football Club stands as a beacon of resilience and strategic planning, even in the face of sporting challenges. The recent discussion on Anfield Index's Money Talks podcast, featuring Mo Chatra and finance analyst Greg Cordell, sheds...
