Trent Alexander-Arnold’s Contract Saga: A Crucial Moment for Liverpool
As one of Liverpool’s most vital players, Trent Alexander-Arnold finds himself at a crossroads. With his contract set to expire in July 2025, the uncertainty surrounding his future has cast a shadow over Anfield. According to James Pearce in The Athletic, the situation is becoming increasingly...
Dominik Szoboszlai Unveils Liverpool's 2024/25 Away Kit
Liverpool's latest 2024/25 away kit was revealed in a dazzling event in Philadelphia, with Dominik Szoboszlai taking centre stage. The Hungarian midfielder, who has already made headlines this pre-season with his impressive performances, added another feather to his cap by unveiling the much-anticipated kit.
https://www.youtube.com/watch?v=DVXzs7MjEDA
A Star-Studded Unveiling Event
The event,...
Liverpool’s Sponsorship Value: Insights from the Latest Case Study
Liverpool's commercial prowess has long been a cornerstone of their success, and a recent case study by The Sponsor sheds light on the club’s true market value in sponsorships. This comprehensive analysis highlights Liverpool's current deals and reveals potential earnings they might be missing out on.
Evaluating...
Mohamed Salah: Beyond the Pitch, A Commercial Powerhouse
In the modern landscape of football, players are not merely judged by their on-field performance but also by their off-field commercial success. Mohamed Salah, Liverpool’s Egyptian king, epitomizes this dual success, showcasing remarkable financial acumen alongside his footballing prowess. Philip Buckingham's insightful article in The Athletic highlights...
Liverpool's Strategic Shift: From Nike to Adidas
Brand Switch in Football's Elite
Liverpool FC, a stalwart of English football, is set to usher in a significant change in its branding landscape by switching kit suppliers from Nike to Adidas starting with the 2025-26 season. This move, as reported by SportBusiness, not only underscores the dynamic nature...
Darwin's Impact and Alexander-Arnold's Adidas Deal
Liverpool's recent draw against Manchester City at Etihad was a testament to the team's resilience. Dave Hendrick from Anfield Index described it as "a solid result" and "a very good result for us given the nature of the game." This performance, especially away from home against a formidable opponent...
A Pioneering Partnership: Liverpool and Nike
Liverpool F.C., the iconic football club, is on the verge of finalising a groundbreaking kit deal with global sports giant, Nike. This lucrative sponsorship is set to surpass the £70 million per annum mark, marking a significant milestone in off-pitch agreements.
The Merseyside club is ardently working to prolong their...
Liverpool's Journey with Nike: An Analysis of an Impactful Partnership
Liverpool's deal with Nike enters its penultimate season, which means the club are to commence negotiations during 23/24 with the sportswear giant on potentially extending the deal.
The Starting Line: Transition from New Balance to Nike
The deal was entered into from the start of the 20/21...
Diogo Jota: The Orange Booted Catalyst of Liverpool's End of Season Surge
Courtesy of FourFourTwo, we gain an inside perspective into the pivotal turnaround in Liverpool's Diogo Jota's performance as he unveils the secret behind his scintillating end of season scoring spree.
A Touch of Orange Magic
Jota's sterling performance at the end of Liverpool's season saw...
Do you struggle with kit deal envy? Do you find yourself comparing complex numbers with strangers on Twitter even though you took five art electives at University in order to side-step the calculus requirement? Well this article might be right for you.
Liverpool found themselves in court last week fighting for the right to sign...
