A Pioneering Partnership: Liverpool and Nike
Liverpool F.C., the iconic football club, is on the verge of finalising a groundbreaking kit deal with global sports giant, Nike. This lucrative sponsorship is set to surpass the £70 million per annum mark, marking a significant milestone in off-pitch agreements.
The Merseyside club is ardently working to prolong their...
Liverpool's Journey with Nike: An Analysis of an Impactful Partnership
Liverpool's deal with Nike enters its penultimate season, which means the club are to commence negotiations during 23/24 with the sportswear giant on potentially extending the deal.
The Starting Line: Transition from New Balance to Nike
The deal was entered into from the start of the 20/21...
Diogo Jota: The Orange Booted Catalyst of Liverpool's End of Season Surge
Courtesy of FourFourTwo, we gain an inside perspective into the pivotal turnaround in Liverpool's Diogo Jota's performance as he unveils the secret behind his scintillating end of season scoring spree.
A Touch of Orange Magic
Jota's sterling performance at the end of Liverpool's season saw...
Do you struggle with kit deal envy? Do you find yourself comparing complex numbers with strangers on Twitter even though you took five art electives at University in order to side-step the calculus requirement? Well this article might be right for you.
Liverpool found themselves in court last week fighting for the right to sign...
