Ben Latty
Liverpool’s USA Pre-Season Tour Gains Momentum with Real Betis Clash Liverpool FC has set the stage for an electrifying pre-season campaign in the USA, marking their return to American soil for the first time since 2019. The announcement of their clash against Real Betis adds further anticipation to an already buzzing schedule, which includes fixtures […]
Inside Liverpool’s Strategic Commercial Triumphs: Bridging the Premier League’s Financial Divide In an era where football’s financial landscape is as competitive as the action on the pitch, Liverpool FC’s commercial success story offers a fascinating glimpse into the club’s strategies to not only compete but to excel. Thanks to James Pearce of The Athletic, we […]
A Strategic Move into Premium Partnerships In a recent dialogue with the ECHO, Ben Latty, Liverpool’s commercial director, shed light on the club’s strategic business moves, particularly focusing on their partnerships with high-profile American businesses. The summer witnessed Fenway Sports Group (FSG), Liverpool owners, securing several sponsorship deals, notably with Peloton, UPS, and Google, all […]
A New Era for Melwood Liverpool FC has unveiled a significant expansion to their partnership with AXA, initiated in 2018, which now encompasses the naming rights to the renowned Melwood training ground. This facility, rich in the history and legacy of Liverpool FC, will henceforth be known as the ‘AXA Melwood Training Centre’. Strengthening Commitments […]
Liverpool FC Partner with Google Pixel to Elevate Fan Experience Liverpool Football Club is no stranger to collaborations, but their latest partnership with Google Pixel promises an immersive experience for their fans, both within the iconic Anfield and Prenton Park and for those tuning in from their homes. By harnessing Google’s AI-enhanced camera features, this […]
Liverpool Announces Singapore Showdown with Bayern Munich and Leicester City This Summer, Liverpool will be making their way to Singapore, marking another milestone in their pre-season preparations for the 2023-24 campaign. Liverpool in Singapore: A Welcome Return Jurgen Klopp and his squad will reconvene at Kirkby on July 8, before embarking on a training camp […]
