Liverpool’s Kit Deal with Adidas: A Historic Return to Anfield
Liverpool Football Club has officially announced a landmark partnership with Adidas, bringing the iconic three stripes back to Anfield from the 2025/26 season. This agreement, which follows a competitive bidding process, signals a major shift in the club’s commercial strategy and represents a significant financial...
Liverpool's Earnings from Nike in 2023/24 Confirmed
Liverpool have learned exactly how much they generated from their partnership with Nike during the 2023/24 season following UEFA’s latest European Club Finance and Investment Landscape study.
The figures, published this week, confirm that the Merseyside club brought in a substantial £122.8 million from their collaboration with the American...
Liverpool and Nike: Winning Partnership in Spotlight
The mutually beneficial partnership between Liverpool and the globally renowned sportswear giant Nike, is once again hitting the headlines, and for all the right reasons.
Since 2020, Liverpool and Nike have been walking side-by-side in a deal destined to culminate in 2025. This collaboration wasn't just a random twist...
Liverpool's Journey with Nike: An Analysis of an Impactful Partnership
Liverpool's deal with Nike enters its penultimate season, which means the club are to commence negotiations during 23/24 with the sportswear giant on potentially extending the deal.
The Starting Line: Transition from New Balance to Nike
The deal was entered into from the start of the 20/21...
