Liverpool and Nike: Winning Partnership in Spotlight The mutually beneficial partnership between Liverpool and the globally renowned sportswear giant Nike, is once again hitting the headlines, and for all the right reasons. Since 2020, Liverpool and Nike have been walking side-by-side in a deal destined to culminate in 2025. This collaboration wasn’t just a random […]
Liverpool’s Journey with Nike: An Analysis of an Impactful Partnership Liverpool’s deal with Nike enters its penultimate season, which means the club are to commence negotiations during 23/24 with the sportswear giant on potentially extending the deal. The Starting Line: Transition from New Balance to Nike The deal was entered into from the start of […]
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