Liverpool FC Financial Analysis

Ornstein confirms ‘improved offer’ as Liverpool bid again

Liverpool's Quest for 'Special' Talent Romeo Lavia Continues Liverpool are poised to up the ante for Southampton's midfield gem, Romeo Lavia. The Reds have their eyes set on the South Coast, ready to swoop in and extract a promising star from the Championship's recent inductee, Southampton. The Saints, having been banished to the second tier in...

LFC Transfer Roundup: Lavia Latest, Fabinho Exit, Henderson Fate

Liverpool Transfer Roundup: A Summer of Uncertainty and Potential As Liverpool gear up for the Singapore leg of their pre-season campaign, the last few weeks at Anfield have been tumultuous, to say the least. These updates are inspired by the latest article written by Neil Jones on his Substack page. We highly recommend subscribing to...

Liverpool Target Lavia Looking “Uninterested” in Preseason

Southampton's Pre-Season Drama In the gripping theatre of football, Romeo Lavia of Southampton has become a contentious figure. Despite the curtain lifting on the pre-season friendly against Bournemouth, Lavia's performance was devoid of his usual spark. His exit at the interval, after what seemed a dispassionate first-half display, may well signal his final bow at...

Kodansha Deepens Ties with Liverpool FC: More Than Just Sponsorship

An Unshakeable Alliance: Liverpool FC and Kodansha Seal Another Chapter of Mutual Commitment In a dazzling display of solidarity and shared vision, Liverpool FC and publishing powerhouse, Kodansha, have penned down an early renewal to their long-term partnership. The partnership’s first phase, which commenced in 2021, had Kodansha aligning with the ethos of the globally...

The FSG Spending Myth

With Liverpool in the middle of a critically important transfer window (aren’t they always?), it seems like a perfect time to revisit a recurring myth amongst the Liverpool fanbase: FSG refuse to spend the money to compete for trophies. As an American Liverpool fan, I scoff at the notion that Fenway Sports Group is...

Fenway Sports Group Have Delivered

Fenway Sports Group completed the takeover of Liverpool Football Club on the 15th of October 2010, after the disastrous ownership and mismanagement from Hicks and Gillett.  As my colleague has excellently wrote about Liverpool and its financial stature throughout the FSG era here, our annual net spend had declined from £40M in 2008 to -£8.6M...

FSG Have Failed to Deliver

If ever there was a headline to cause debate this is it. No doubt many will read the title of this piece and either strongly agree or disagree without reading the bloody article. In the last few years I have strongly defended FSG and also given them heavy criticism. There are things they have done...

Are Liverpool Really “Becoming Tottenham”?

Immediately following the announcement of the dismissal of Brendan Rodgers, Jamie Carragher remarked, "Liverpool are becoming Tottenham, they think they're a big club but the real big clubs are not too worried about them - who they buy, what they're going to do - that's the situation as it's become for Liverpool, even when I was...

Main Stand’s Naming Rights: Good or Bad?

It's clearly a good thing, who are we kidding? Rumours broke in the media that Liverpool were looking to sell the naming rights for the new stand that's under construction. You'd assume this would be a positive and fans would react accordingly so but apparently it's "small time", "plastic" and "beneath a club with such...

Raheem Sterling – To Sell or To Keep

Making sense of the Buy/Sell situation from a financial point of view With the recent advent of the Sterling saga, it seems that most Liverpool fans have accepted that it would be ok if Sterling moved on. Some people are happy to sell today others are willing to let him go but seem withdrawn by the...